Head of Growth

2 months ago

Burnaby, Canada Specsavers Full time

**Location**:San Francisco, California

**Salary**: $130,000 - $160,000 USD

Actual compensation within the range will be based on experience
We also offer quarterly variable compensation package (bonus) + 401k + benefits

**About Specsavers**

We are perhaps the biggest brand that you might not have heard of. Founded 40 years ago by optometrist couple Doug and Mary Perkins, Specsavers is a privately owned, family-run business that operates across 11 markets; the UK, Ireland, Netherlands, Sweden, Denmark, Norway, Finland, Spain, Australia, New Zealand, and Canada.

We’re the largest privately owned optical and audiology group in the world with an annual turnover of $5bn and care for the eyesight and hearing of over 35 million customers worldwide through our network of nearly 2000 stores.

Specsavers has grown every year since its launch in 1984 and our brand and marketing have been fundamental parts of that continued success. We’re a household name and market leader in all the markets we operate in, enjoying very high levels of brand awareness (95%+) and consideration (70%+) and a unique brand personality that sets us apart from the competition and that is loved by our customers across the world.

Our growth has been driven by consistently delivering a strong, customer-focused value proposition; great products, unrivaled service, expertise, and professional care, all at a low price.

Launching in the US:
We are poised to enter the US market, and to revolutionize the eyecare and eyewear for all. Fundamentally, we believe that quality eyecare and eyewear should be accessible to everyone. We are a disruptor, with strong values and a true passion for eye health. Our initial proposition will offer a range of contact lenses through e-commerce but as we grow, we plan to add sunglasses and Rx eyeglasses. Our launch positioning is centered around offering unbeatable value - high levels of care and expertise at prices that significantly undercut the competition.

**What You’ll Do**

Purpose of the role

As the Head of Growth at Specsavers, you will be at the forefront of driving our customer acquisition, engagement, and retention strategies. You will lead a multidisciplinary team across performance marketing, customer analytics, and product growth, collaborating with product, engineering, and marketing to ensure the best possible experience for our customers while achieving significant growth milestones.

You will report directly to the Senior Vice President (SVP) of Marketing, and you will be responsible for implementing innovative, data-driven strategies to drive growth and scale our e-commerce platform.

**Responsibilities**:

- Develop and Execute Growth Strategies: Create and implement a holistic growth strategy focusing on customer acquisition, conversion rate optimization (CRO), and lifetime value (LTV).
- Lead a Cross-Functional Team: Work closely with teams across product, marketing, engineering, and analytics to ensure cohesive execution of growth strategies.
- Oversee Performance Marketing: Manage the performance marketing efforts (including SEM, paid social, and display advertising) to ensure cost-effective customer acquisition and revenue growth.
- Customer Retention and Engagement: Implement initiatives aimed at improving customer retention, cross-selling opportunities, and overall engagement.
- Utilize Data Analytics: Leverage customer data, A/B testing, and other analytics tools to measure the effectiveness of campaigns and optimize for better performance.
- Set Growth KPIs: Establish clear growth metrics and regularly report on progress to ensure that targets are being met.
- Drive Experimentation and Innovation: Encourage a culture of experimentation, continually testing and iterating on ideas to find the most effective growth levers.

**What We’re Looking For**

Essential
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 7-10 years of experience in growth-focused roles within e-commerce, digital marketing, or technology industries.
- Proven experience in driving successful customer acquisition and retention strategies across multiple digital channels.
- Strong understanding of data analytics and growth metrics, with a track record of making data-driven decisions.
- Excellent leadership and communication skills, with experience leading cross-functional teams.
- Hands-on experience with various growth marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and others.

**Our Fellow ‘Speccies’ Enjoy**
- Generous vacation allotment
- Top Tier Health, Dental and Vision insurance
- Quarterly performance bonus
- 401k

**Behaviours We Value**
- **Collaborative**: We work together as one Specsavers to deliver our purpose
- **Curious**: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
- **Courageous**: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast i

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