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Programmatic Strategist

5 months ago

Toronto, Canada Merkle Full time

**Other**:
**Toronto, ON**

**About the job**:

- Set up and provide oversight of programmatic campaigns across various platforms
- Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
- Project and account management of campaign from beginning to end - from initial briefings, planning, platform(s) setup and go-live to post reporting
- Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
- Work effectively with internal and external partners including planners and media partners
- Completing, post launch audits, campaign optimizations & pacing on programmatic campaigns
- Review and flag any potential challenges or opportunities within live campaigns

**Qualifications**:

- 1 - 3 years of programmatic experience
- In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
- Basic understanding of tagging, ad serving & campaign management tools
- Strong problem solving and critical analysis skills
- Desire to continuously learn and develop
- Aptitude to build and maintain strong working relationships
- Excellent communication and writing skills
- Ability to organize and strong attention to detail
- Advanced Excel & Powerpoint knowledge

**Additional Information**:
LI-DM1

**About the Company**:
We are champions for meaningful progress, helping our clients to win, keep and grow their best customers. With best-in-class services and solutions in media, CXM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists.