Media Strategy Planner

3 weeks ago

Toronto, Canada Havas Group Full time

Hybrid

Agency:
Havas Health & You

Job Description Summary:
The Senior Media Strategist is a key member of the Health Media Hub team and is responsible for delivering smart, innovative and performance driven campaigns for its healthcare clients. You will serve as a strategic resource and partner on clients’ current state and areas of opportunities across media investments, along with partnering with the Strategy and Comms team in selecting media partners that achieve strategic and tactical objectives for our healthcare clients.

Additionally, you will lead and manage workflow processes healthcare campaigns to ensure fulfillment on all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross-channel plan recommendations.

The Senior Media Strategist will lead the team in staying at the cutting edge of media innovation within the healthcare industry and educate the larger brand/client teams on relevant opportunities and challenges.

Job Description:
Essential Job Functions and Duties:
Main Responsibilities:

- Act as key point of contact for overall healthcare business and strategy development
- Expand and grow the specialized media offering at Havas Edge HMH; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display, Mobile, programmatic, etc.) and for cross channel
- Develop and present client-facing media plan presentations and lead buying presentations
- Oversee all media campaigns from concept to completion, ensuring campaigns are executed with excellence and media plans stay within budget
- Maintain quality control while ensuring projects and campaigns are produced completely, correctly, accurately, and efficiently for clients
- Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
- Be accountable for accuracy, media intelligence and thought leadership (syndicated insights, RFPs, etc.)
- You demonstrate a solid understanding of our clients’ business, the business problem(s) to solve and offer solutions to, and the consumer journey
- Identify and advise on new ways to reach targets by staying apprised of industry standards, along with new media programs and opportunities

Media Planning & Execution:

- Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
- Be accountable for reaching targeted client objectives, KPI’s, deadlines, budgets, etc.
- Oversee and manage client requests, in partnership with Client Services, to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes, budget changes, QBRs, etc.)
- Ensure team members are providing Client Services with campaign insights, reporting and optimization recommendations, and input on regular reporting documents
- Oversee the implementation and execution of the cross-channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling, and establishing benchmarks for control KPIs, CPA, etc.

Insights & Brand Learnings:

- Support and partner with Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.
- Ensure insights are strategically applied to future efforts for the brand and packaged in a consistent and productive way
- Work collaboratively on learning agendas for the brand as well as partner-specific initiatives
- Stay on top pf healthcare industry trends and provide education to clients and team members

Team Development & Leadership:

- Lead and manage a collaborative, productive working environment with junior team members and other internal departments to ensure media strategies are being delivered and campaign goals/client needs are being met
- Support the VP in building a high performing team through continued education, fostering productive work relationships, and career growth opportunities
- Help establish challenging team goals and objectives balancing client, company and department needs
- Advise on resources required in line with client service needs
- Actively participate in the hiring and training process for direct reports, as well as other team members across the Digital Media pillar

Position Requirements:

- You have a minimum 6-8 years’ experience in the media planning and media buying with a focus on digital media
- You have a minimum 3-4 years of hands-on experience in a healthcare or pharma focused advertising agency or relevant client experience
- You have prior experience in multichannel campaigns management (Display, Mobile, Programmatic, etc.)
- You have experience within Ad Exchange platforms (i.e., Google

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