Performance Marketing Strategist, Paid Search

7 months ago

Toronto, Canada Endy Full time

**What You'll Do**:

- Manage the operational execution of the Company's Google Ads account
- Optimize paid campaign performance through continuous A/B testing, and competitor analysis. keyword research, creative optimizations and trend insights to achieve KPI targets and maximize investment effectiveness
- Identify, vett, and test new and emerging Search products and platforms to expand reach and increase efficiencies
- Manage performance reporting and analysis; communicating results and optimizations to both technical and non-technical stakeholders
- Plan and implement A/B testing roadmap to continually improve spend efficiency and deliver improved CPA, and ROAS
- Work closely with our Creative and Content teams to build high-performing content funnels across all paid channels
- Stay up-to-date with industry trends and developments in Search Marketing, Digital Marketing, D2C Marketing as well as consumer behaviour and recommend improvements

**Who You Are**:

- 2-3 years experience managing large budgets and complex SEM accounts
- Hands-on experience with YouTube and the Google Display Network
- Proven results in delivering customer growth and strong CPA for a D2C eCommerce business
- Extremely organized with strong attention to detail and eager to work in a dynamic, fast-paced environment
- Entrepreneurial self-starter with ability to manage multiple projects and desire to stay ahead of industry trends
- Excellent communication skills; must be proficient in media terminology and media math
- Up-to-date with the latest trends, ranking factors, and algorithm updates in engine-specific SEM best practices
- Agency experience, amazon advertising experience, and programmatic advertising experience are considered an asset

If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.
- We thank all applicants for their interest in Silk and Snow; however, only those selected for an interview will be contacted.
- Silk and Snow is proud to be an equal-opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process._

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