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Senior Media Planner
4 weeks ago
MEDIA PLANNER
A full-service Toronto-based creative agency serving the needs of numerous clients from across North
Over the past twenty plus years, we’ve worked with brands like Dyson, Scotiabank, Campari,
Media Planner to join our Media Planning team. This role offers the opportunity to grow your career and help define the way forward with our agency. Reporting to the Media Director, the Senior Media Planner will be responsible for owning the relationships with account teams, building and planning media strategies and plans, executing campaigns, negotiating with vendors, and presenting media results.
Understand all media channels, traditional, digital, and emerging channels
Provide consultative media solutions and insights as required
Seek to find innovative ways to implement media to deliver the unexpected
Stay abreast of new media innovations and bring ideas on how best to put into practice
Initiate and manage partnerships with emerging media platforms and technology vendors to gain early access to innovative advertising solutions
Improve strategies for paid media clients that result in the client exceeding their goals.
Understand changes to the marketplace and industry, adjusting client Paid Media strategies accordingly
Oversee execution of media plans including channel optimizations
Conduct regular market analysis and competitive research to identify trends and opportunities for client campaigns
Implement comprehensive performance tracking and data analysis systems to continuously evaluate and enhance the ROI of media campaigns
3+ years of experience working in media across all channels (search, social, programmatic, video, etc.)
~ Experience as a digital strategist or media strategist
~ Digitally savvy: using digital and social media, demonstrating passion about emerging media, Google Analytics, ability to search and research topics, etc
~ Ability to thrive in a fast-paced environment while multitasking across various projects
~ Proficiency with Microsoft Teams, Excel, Word, and PowerPoint is an asset
Work directly with a forward-thinking international company
Part at home and part at office
Agency wide performance bonuses
Exposure to international clients across industries
Interest in fostering an inclusive and supportive work-life for our remote teammates
Fun remote workplace socials
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