Paid Media Specialist

3 weeks ago

Vancouver, Canada DIJGTAL Full time

**The Challenge**:
We transform complex business problems into human centred solutions for early stage startups, enterprise ventures, and corporate partners.

You thrive on this stuff

As part of our tight-knit team you’ll play an integral role in creating experiences that don’t just engage the end user, but completely blow them away.

**What you’ll do**:
Over the first 6 months you will:

- Manage paid media campaigns across a range of clients and industries including but not limited to financial products and services, e-commerce, urban mobility, trading, iGaming:

- Use your knowledge and hands-on experience within performance marketing platforms to create campaigns across Meta, Google, TikTok, The Trade Desk etc.
- Execute full funnel paid media strategies, following channel specific best practices and their measurements of success
- Implement day-to-day campaign optimizations and budget pacing to achieve account and campaign specific targets
- Understand the process to set up tracking pixels, tags, and conversions for new and existing accounts/channels
- Report and confidently communicate account performance - providing useful insights, learnings and recommendations
- Be instrumental in the success and growth of DIJGTAL and our various partnerships:

- Bring your ideas to the table with creative ways to prospect and retarget customers through relevant paid media channels
- Collaborate with creative and content marketing teams to produce impactful high-performing ads

Ongoing
- Analyse and report on campaign performance through root cause analysis, leveraging reporting tools (internal tracker, GA4, etc.) highlighting key trends and actionable insights
- Monitor and optimize campaigns to meet account objectives and targets, keeping your eyes open for new opportunities that will aggressively scale marketing campaigns
- Keep up to date with the ever-changing digital landscape including trends and technology - finding new ways to learn and up-skill
- Make data-driven decisions with a test and learn mindset, a little A/B testing and some multivariate experiments go a long way
- Be disciplined with budget management, know where and when to push and leverage further opportunities - you’re accustomed to agency life and know how to work within the allocated hours optimally and efficiently
- Efficiently work with content marketing, creative, organic social teams globally to come up with unique campaign concepts and ads to take performance marketing tactics to the next level

**What you want**:

- To walk us through your agency experience and favourite campaigns to date, why they worked, and how you could have improved on them - we know how you’re always looking to improve on that last campaign
- To be measured by your contribution with the autonomy to do your best work
- To be an integral part of an innovative design and marketing agency/product incubator with a great team (that’s us, BTW)
- Growth. You want to be in a place where you can progress? And have support to succeed? You got it.
- A fast-paced entrepreneurial environment - this is your jam
- Flexibility and a competitive package
- 4 weeks of work from anywhere policy
- Fun, casual, and energy rich workspace in the heart of Yaletown
- An opportunity to push the envelope, safely make mistakes, and learn from them
- Gadgets and merch MacBook, accessories, and other DIJGTAL goodies
- An equal opportunity employer: We value diversity and we are committed to providing a genuinely inclusive, safe, and collaborative working environment

Compensation Range: CA$65K - CA$80K

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