Paid Media Specialist
2 weeks ago
**About Us**
AntiSocial Solutions is a full-service digital marketing agency made up of people who love to create. Our work spans industries; we produce cinematic media pieces and conceptual campaigns for great global brands. As a division of Thinkingbox, we have offices in Vancouver, Toronto, New York City, Salt Lake City, and Los Angeles. You’ll join a truly diverse, international, and supremely talented group of people that crafts campaigns and provide solutions for the world’s top brands.
**The Opportunity**
**What you'll be doing**:
- Assist in developing and executing full-funnel digital media campaigns in line with business goals.
- Build, launch, optimize and maintain campaigns via Google Ads, Meta, YouTube, Pinterest & other platforms.
- Perform QA on campaign set-up and post-campaign launch.
- Conduct keyword, placement & market research to make additions to new and existing campaigns.
- Provide budget recommendations to senior digital media supervisors on a variety of different budget levels.
- Develop and track KPIs for each platform, providing ongoing analysis and monitoring of paid search, social, display and video recommending optimizations and test and learn opportunities.
- Produce weekly/monthly reports, covering all paid media channels & performance data.
- Collaborate with copywriters and designers to build best in class digital ads.
- Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
- Work collaboratively, coordinate and communicate with internal and external partners to provide insights and recommendations to improve campaign strategy and performance.
- Maintain knowledge of industry best practices and new technologies, making recommendations of new partners, software, techniques and tactics with relevant stakeholders.
**What you'll bring**:
- 2+ years of hands-on experience as a Paid Media Specialist or in a similar role managing paid search and paid social (display and video campaigns an asset).
- Experience in designing and successfully executing results-based performance media campaigns.
- Demonstrate ability to build campaign structures on Google Ads and Meta that follow client’s business needs and channel best practice.
- Able to provide in-depth, actionable reports on campaign performance.
- Ability to leverage data and deliver ROI driven performance results.
- Accurately track and maintain budgets across campaigns and on multiple platforms.
- Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
- Solid understanding of how to visualize data for ease of comprehension.
- Understanding trafficking and website tagging process.
- Understand ins and outs of Google Analytics and have foundational knowledge of Google Tag Manager
- Knowledge sharing: stays up to date with industry trends and news and proactively shares knowledge across the team
- Involvement in leading client relationships, contributing to strategy, and client presentations.
- Good communication skills. Understanding of how to distill a message to its key points.
- Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.
- Strong strategic thinking with hands-on capabilities.
- Analytical, curious and creative mindset.
- Resourceful, proactive, and a problem-solver.
- Strong team player.
**Equal Opportunity**
Here at AntiSocial Solutions, we are committed to building an environment where our employees continuously feel included, valued and heard. Diversity is our creative strength and it’s a combination of our unique experiences and perspectives that make for some of the best problem-solving. The result? Creativity, growth and innovation. We strongly encourage all applicants, regardless of race, ethnicity, religion, sex, national origin, sexual orientation, age, disability, or gender identity to apply.
**To Apply
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