Paid Digital Specialist

1 month ago

North Vancouver, Canada Arc'teryx Full time

**Department**: Digital Commerce

**Reports to**:Manager, Paid Digital Strategy

**Location**:North Vancouver, B.C.

**Your Opportunity at ARC’TERYX**:
As a Paid Digital Specialist, you will leverage your knowledge of Paid Digital platforms to execute successful full-funnel campaigns that drive quality traffic supporting both e-commerce and retail initiatives. You will have ownership over your channel and work in tandem with Paid Search and Programmatic teams to deliver on company goals. A test and learn mindset are important to constantly learn and adapt to the changing consumer environment.

**Meet Your Future Team**:
The Digital eCommerce team is responsible for developing our eCommerce channel and all consumer-facing digital touchpoints for Arc’teryx. It is a high-performing team responsible for direct-to-consumer eCommerce (strategy & operations), digital marketing (CRM & paid), digital analytics, digital user experience, digital merchandising and digital product content. The team works closely with many other teams, including Brand and Marketing Operations.

**If you were the Paid Digital Specialist now, here are some of the core activities you would be doing**:
- Monitoring, evaluating and optimizing campaign performance within digital ad platforms
- Using platform pixels to set up campaign tracking, reporting on results, and building audiences
- Setting campaign objectives that align with Business KPIs and overall media mix
- Strategizing and building audiences for prospecting and/or retargeting campaigns
- Reporting on campaign performance and adjusting budgets/creatives/targeting as needed to continuously improve. Setting up reporting cadence to share results with the larger team
- Testing new social platforms and reporting on effectiveness. Staying up to date on industry trends and new testing opportunities
- Setting up A/B testing to gain creative insights that fuel creative development
- Supporting Paid Media Manager in executing the overall paid media strategy of the ecommerce tactics for all regions and reporting results
- Setting up, organizing, and troubleshooting product catalogs in GMC & Meta Commerce Manager for dynamic shopping campaigns
- Working with internal teams (retail, experiences, brand, creative, etc.) to support Arc’teryx’ omnichannel strategies
- Ensuring creative standards are upheld across platforms and give input where needed with creative teams
- Collaborating with internal stakeholders (Digital Merch, CRM, etc.) to deliver personalised paid media experiences to the users
- Structuring and conducting tests, analyzing data, identifying trends and insights to achieve maximum revenue & goals in paid media campaigns
- Liaison with the Digital, Platform Partners (Google/ Meta), and Brand/ Video teams to help develop marketing collateral aligned to campaign goals and providing feedback to help optimize ad performance

**Here are some of the things you could be working on in the future**:
- Supporting in developing our 1-2 year digital strategy to scale the brand internationally, including designing omni-channel plans to connect in-store and online business
- Testing new ad products and reporting on effectiveness. Staying up to date on industry trends and testing opportunities
- Working alongside Brand and Creative to maximize Awareness tactics and strategies

**Are you our next Paid Digital Specialist?**:
- You have a Bachelor’s degree in business, marketing, communications, or a related field
- You have 3+ years of experience in digital marketing, with 2+ years working on eCommerce clients
- You have advanced knowledge of digital marketing tools and technologies such as Meta and Google
- You have knowledge or willingness to learn DV360 and other GMP tools
- You have a broad understanding of how seasonal and cultural events impact shoppers, and you have the ability to proactively plan and pivot to meet these opportunities
- You are detail oriented and able to keep track of complex campaign executions while meeting launch deadlines
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for work is paralleled by your passion for getting outside and living it

$69,000 - $86,000 a year

A reasonable estimate of the pay range is CAD$69,000 - CAD$86,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.

Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer.

**Equal Opportunity**

Arc’teryx is committed to actively creating and fostering a

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