Digital Marketing Specialist

4 weeks ago

Edmonton, Canada Francis Winspear Centre for Music Full time

The Francis Winspear Centre for Music is seeking a dynamic individual as a Digital Marketing Specialist. We are looking for an employee who is excited to be part of our music-centered, community-driven organization for this permanent full-time position.

Who we are:
As one of the premiere places for music in Canada, the Francis Winspear Centre for Music is committed to provide musical experiences rooted in creativity, nourished by imagination, and sustained by excellence.

We are committed to the importance of the live experience. We host music groups and individuals at every level of ability, anchored by our resident artists, the Edmonton Symphony Orchestra.

We are on Indigenous peoples’ traditional lands, who are integral to our history. Equally, we embrace today’s multicultural mosaic. Music is one of the expressive languages that transcend and unite people.

We are committed to providing a safe and welcoming space for our community to create, exhibit, and learn about music. We are committed to accessibility. The Centre is a platform for a broad and eclectic range of individual voices to be enjoyed on a communal level.

The Winspear Centre has been a cornerstone of Edmonton’s Arts District for 25 years. We welcome 250,000 people annually to participate in musical performances and rehearsals, literary events, meetings, receptions, graduation ceremonies, and educational programs. We are currently working to complete the Winspear Project - a significant building expansion that is currently underway and will include a new 550-seat performance venue, dedicated teaching spaces, and flexible community areas and will help us achieve our goal of reaching 500,000 active participants by 2032. We aim to celebrate the opening of this exciting new addition to Edmonton’s Arts District in 2025.

We operate up to 365 days of the year and outside what would be deemed regular business hours. Our employees and contractors have floating work schedules that, occasionally or frequently, include work on evenings, weekends, and holidays depending on the person’s role and the needs of our business.

Who you are:
You love music and are a strategic, creative, focused, results
- and deadline-oriented team-player. You’re naturally curious about buyer behavior and psychology and always want to learn and test new ideas and theories. You’re an excellent verbal and written communicator and can not only express your own ideas and thoughts with ease but also those of your teammates and our clients and partners. You live and breathe all things digital marketing and have an eye and a passion for detail, accuracy, and results. You are a self-starter, highly responsible, organized, accountable individual, and can manage multiple projects.

What we can offer you:

- Upon probation completion, we offer a comprehensive health benefits package and matching RRSP contributions up to 3%.
- An organization that provides support, learning, and training opportunities.
- Immersion in a culture that wants to share our love of music with the community.

Job Summary:
This position works at home and at the Winspear Centre, and requires the ability to work flexible hours, including evenings and weekends.

Key Responsibilities:

- Create, implement, and manage digital ad campaigns on Meta (Facebook/Instagram) and Google ad platforms
- Optimize ad performance through A/B testing, targeting strategies, and budget management
- Monitor and analyze key metrics to measure the effectiveness of ad campaigns and adjust strategies accordingly
- Analyze campaign performance and implement improvements based on data-driven insights
- Collaborate with the content team to develop engaging and relevant that helps drive conversions in digital campaigns
- Ensure all digital content aligns with brand guidelines and marketing objectives
- Track, analyze, and report on key performance metrics for all digital marketing activities
- Use data to identify trends, insights, and opportunities for improvement
- Present findings and recommendations to the marketing team and senior management
- Implement SEO strategies to improve organic search rankings and drive website traffic
- Stay up-to-date with the latest digital marketing trends, research, tools, and best practices
- Conduct market research to identify new opportunities and competitive strategies

Qualifications:

- Bachelor’s degree in Marketing, Communications, or equivalent in a related field.
- Proficiency in Meta (Facebook/Instagram) Ads Manager and Google Ads
- Excellent written and verbal communication skills, including ad copywriting tailored for conversion
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Good understanding of web analytics tools (e.g., Google Analytics) and SEO, SEM
- Creative thinker with the ability to develop innovative marketing strategies
- Detail-oriented and highly organized with the ability to manage multiple projects simultaneously
- A

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