Digital Marketing Specialist

6 months ago

Edmonton, Canada University Hospital Foundation Full time

Our Background

At the University Hospital Foundation, we want to help people live longer, and better - especially those who would benefit from a new form of treatment, or life-saving surgery.

As agents of hope, we boldly seek solutions to seemingly insurmountable challenges, matching the determination and purpose-driven intensity of the healthcare teams we support.

In the past ten years, generous donations from individuals and our corporate and strategic partners have contributed nearly $220 million dollars to advance world-leading patient care at the University of Alberta Hospital, Mazankowski Alberta Heart Institute and Kaye Edmonton Clinic, as well as ground-breaking research at the University of Alberta.

Your Purpose

As the Digital Marketing Specialist, reporting to the Director of Marketing and Communications & Signature Events, your primary purpose is to utilize data-driven insights to inform strategic decisions aimed at enhancing the foundation's online presence. You will spearhead the development, execution, and management of innovative digital strategies designed to educate, inspire, and mobilize our community to support our mission. Your role involves overseeing various digital channels, optimizing online marketing campaigns, and collaborating with internal teams and external vendors to achieve fundraising and brand awareness objectives. Working collaboratively within marketing and communications and alongside the development team, you will create bold, innovative, and engaging solutions that can be measured and tracked for success. This role offers an incredible opportunity to broaden your skill set and join an enthusiastic team of storytellers who are passionate about transforming health in Alberta.

Your Role

In addition to crafting compelling content for various platforms, you'll lead the charge in social media strategy development and implementation, as well as paid social advertising. Your responsibilities will also include conducting keyword research, optimizing content for SEO, and collaborating with internal teams to align marketing efforts with organizational objectives.

If you thrive in a fast-paced environment, enjoy working collaboratively with a high-performing team, and are eager to make a difference in the health sector, we want to hear from you. Join us in telling impactful stories and driving positive change at the University of Alberta Hospital sites

**Qualifications**:
**Education**:

- Diploma or Degree in marketing, public relations, communications or equivalent.
- An active member of CPRS, IABC, CMA or ACE would be considered an asset

**Experience**:

- Able to demonstrate knowledge of digital marketing best practices and has a minimum of three (3) years of related experience
- An innovative digital storyteller with advanced skills in online marketing and social media management tools such as Facebook Ads Manager, SEO software, Hootsuite, Google AdWords, Google Analytics and Google Tag Manager
- Basic understanding of Adobe Creative Suite, UX & UI design and web development
- Experience with digital fundraising platforms, Mailchimp and WordPress are assets
- Highly skilled in project management and time management
- Consistent track record of working independently and on projects in fast-paced, results-oriented environment
- Able to work collaboratively with a variety of internal and external stakeholders, with strong oral communication and presentation skills
- Exceptional degree of professionalism and good judgment, using discretion where required
- Accurate and thorough attention to detail
- Solid knowledge of and familiarity with HTML/CSS coding/editing is an asset
- Able to work outside regular hours to support UHF events

A combination of education and experience will be considered.

What We Offer

We respect and value diversity and are proud to be an equal opportunity committed to building an inclusive environment for all applicants and team members

As an outcome-focused organization, UHF offers a flexible hybrid work environment where employees have the opportunity to collaborate on site a minimum of 2 days per week with the flexibility to work remotely up to 3 days per week.

**Salary**: $35,356.01-$81,154.22 per year

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Secondary School (preferred)

Ability to Commute:

- Edmonton, AB T6G 2B7 (required)

Ability to Relocate:

- Edmonton, AB T6G 2B7: Relocate before starting work (required)

Work Location: Hybrid remote in Edmonton, AB T6G 2B7

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