Digital Marketing Specialist for Bicycles

2 weeks ago


Montréal, Canada ALLO VELO INC Full time

ALLO VELO est le magasin de vélo montréalais spécialisé dans les produits de vélo européens, le service de réparation et la location.

Description de l'emploi

**Il s'agit d'un emploi idéal pour un(e) étudiant(e) en programmes de communication à la recherche d'une opportunité d'été.**

Le spécialiste des médias sociaux planifie la stratégie sociale, le créateur de contenu et fait la promotion du message de notre marque.

Principales responsabilités

Développer une stratégie de contenu hebdomadaire / mensuelle et des calendriers éditoriaux mensuels;
Construire et introduire une stratégie de médias sociaux grâce à l'analyse concurrentielle, à l'identification des canaux, à l'analyse comparative et à la messagerie;
Gérer les comptes de réseaux sociaux pour engager et développer notre audience sur Instagram et Facebook;
Générer, éditer, publier et distribuer du contenu régulier qui renforce la notoriété de la marque et la confiance (texte original, images ou vidéo);
Rédiger des publications et des pages de médias sociaux de forme longue et courte, en s'assurant que le contenu est cohérent sur tous les canaux et en garantissant la cohérence de la marque;
Développer des stratégies de growth hacking pour nos comptes;
Interagir avec le contenu généré par les utilisateurs sur lequel nous sommes étiquetés;
Créer du contenu et effectuer une formation interne sur les meilleures pratiques dans les médias sociaux;
Développer et exécuter des campagnes numériques payantes pour soutenir la stratégie de contenu et accroître l'audience des médias sociaux;
Aider à la création de contenu multimédia engageant pour les différents canaux sociaux;
Mesurer et générer des rapports sur les résultats des campagnes et des promotions sur les réseaux sociaux.

Compétences et capacités requises

1 à 3 ans d’expérience dans le marketing des médias sociaux;
Bilingue (français et anglais) parlé et écrit;
Diplôme universitaire ou présentement inscrit en marketing, communication ou dans un domaine connexe;
Expérience avec un logiciel de médias sociaux, tel que Iconosquare;
Expérience dans le commerce de détail et passion pour le cyclisme et les vélos, un atout;
Connaissance des tactiques de marketing d'influence, un atout;
Expérience de la reconnaissance des nouvelles opportunités de contenu, des styles, des meilleures pratiques et des plateformes émergentes;
Expérience de la gestion et de la maintenance des calendriers éditoriaux et du travail dans des délais stricts;
Se tient au courant des nouvelles tendances (publicité, marketing, contenu et numérique).

Pourquoi travailler avec nous?
Remises pour les employés sur plus de 200 marques;
Un environnement de travail accueillant au cœur du Griffintown de Montréal
La possibilité de travailler à domicile;
L'opportunité de travailler avec une équipe jeune, dynamique et talentueuse.
- ALLO VELO is Montreals premier bike boutique specializing in Euopean bike products, repair service and rentals. We want to encourage more and more people to use bicycles as a means of transportation and wellness._

**This is an ideal job for a student in comms programs looking for a Summer opportunity.
The Social Media Specialist plans social strategy, content creator, and promotes the message of our brand.**

**Main Responsabilities**

**Develop weekly/monthly content strategy and monthly editorial calendars;**
- Build and introduce social media strategy through competitive analysis, identification of channels, benchmarking and messaging;
- Manage social media accounts to engage and grow our audiences on Instagram and Facebook;
- Generate, edit, publish and distribute regular content that builds brand awareness and trust (original text, images or video);
- Write long
- and short-form social media posts and pages, ensuring content is consistent across channels and ensuring brand consistency;
- Develop growth hacking strategies for our accounts;
- Engage with user-generated content on which we are tagged;
- Create content and perform in house training on best practises in social media;
- Develop and execute paid digital campaigns to support content strategy and grow social media audience;
- Assist with the creation of engaging multimedia content for the different social channels;
- Measure and generate reports on the results of social media campaigns and promotions.

**Required Skills & Abilities**
- 1 to 3 years’ experience in social media marketing;
- Bilingual (French and English) both spoken and written;
- University degree or enrolled in marketing, communication or a related field;
- Experience with a social media software, such as Iconosquare;
- Experience in retail and passion for the cycling and bikes, an asset;
- Knowledge of influencer marketing tactics, an asset;
- Experience recognizing new content opportunities, styles, best practices and emerging platforms;
- Experience managing and maintaining editorial cale



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