Digital Marketing Specialist

3 weeks ago

Montréal, Canada WSP Full time

**WSP **is one of the world's leading professional services firms. Our purpose is to future proof our cities and environments.

We have over 55,000 team members across the globe. In Canada, our 9,800+ people are involved in everything from environmental remediation to urban planning, from engineering iconic buildings to designing sustainable transportation networks, from finding new ways to extract essential resources to developing renewable power sources for the future.

The excellence we bring to our work and to our workplace has been recognized far and wide. We are among the LinkedIn Top 25 Companies two years in a row, one of the Top 100 Sustainable Companies in the World (and among the Top 10 in Canada), and we earned Platinum Elite Recognition through our participation in more than half of Canada's Top 100 Infrastructure Projects.

At **WSP**:

- We value our people and our reputation
- We are locally dedicated with international scale
- We are future focused and challenge the status quo
- We foster collaboration in everything we do
- We have an empowering culture and hold ourselves accountable

**MONTREAL**

**WSP** is currently seeking a Digital Marketing Specialist - social media to join its Canadian Marketing and Communications team for a 12 months contract based in based in Montreal.**:
**Why WSP?**
- We value and are committed to upholding a culture of** Inclusion **and **Belonging**:

- Our **Flexible Work Policy** - we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours. We will support you on and off the job so you can be fully present in both your work and home lives.
- Our **Hybrid Work Policy** - a combination of in-person and remote working, enables us to purposefully think of how we work, who we need to work with, and where the work should be done.
- A **Canadian** success story - we're **proud** to wear the red and white of this beautiful country and show the world what Canada has to offer.
- **Enhance** the world around you - from the environment to the highways, to the buildings and the terrain, WSP is the fabric of Canada.
- **Outstanding** career opportunities - we're growing and pushing ourselves every day to be greater than yesterday - we're open to **your **ideas and trying **new** things.
- A phenomenal **collaborative** culture and a workforce filled with genuinely **good people** who are doing humbly important work. Come find out for yourself what it's like to be a part of our journey.

**We offer attractive pay, flexible work options, a great corporate culture, comprehensive and employee-focused benefits including virtual healthcare and a wellness platform as well as great savings programs, and a clear vision for the future.**

**#WeAre**WSP**

**The Opportunity**:
**A day in the life**:

- Develop, implement and manage our social media strategy
- Manages and oversees social media content and calendar
- Collaborates with internal stakeholders on the development of engaging content for social media platforms
- Participates in marketing concept development with members of the Marketing team, the Medias & Public Affairs and Creative teams.
- Documents all processes and creates digital marketing campaign plans.
- Advise on best practices and strategies to maximize social media campaigns
- Runs paid online media marketing campaigns
- Manages our Social Media Management platform (Sprout), including campaign tagging, listening, reporting and calendaring
- Support as needed WSP employee advocacy activities and initiatives
- Monitors social media channels for industry trends
- Works with the WSP Global Social Media team to develop resource material for internal stakeholders

**What you'll bring to WSP...**
- Minimum of five years of relevant work experience in corporate communications and in a business/professional services environment, preferably in a national, multi-site company.
- Bachelor's degree in journalism, marketing, or communications.
- Full proficiency in English and French
- Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements to campaigns
- Proficiency in social media tools and digital platforms
- Proficient knowledge of content publishing and engagement platforms
- Passion for social media with a desire to stay informed on emerging trends
- Proven track record of planning and managing media campaigns and clearly communicating progress and results
- Strong understanding social media tools, platforms, and best practices
- Excellent knowledge of social media KPIs and understanding of SEO and web traffic metrics
- Ability to work independently and the confidence to make recommendations
- Capability to build and maintain strong internal relationships and collaborate seamlessly across all levels of a national organization.
- Demonstrated ability to prioritize, multi-task and effectively deliver a variety of concurrent projects in a demanding

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