Marketing Project Specialist

4 weeks ago

Montréal QC, Canada Diagram Full time

Your role as a Campaign Marketing Specialist
We’re currently looking for a Campaign Marketing Specialist to support our growth marketing team’s digital strategy. Reporting to Maya Rozanes , Manager, Growth Marketing, your mandate will be to support integrated growth marketing campaigns to attract and move leads through the funnel.
What you’ll be doing:
Develop and execute Dialogue’s end-to-end paid marketing strategy.
Plan, build and manage digital campaigns, optimizing keywords, bids, and conversions.
Collaborate with content and design teams to produce creatives.
Prepare, design and analyze reports and metrics to measure ongoing success analysis and inform future tactics.
Implement A/B testing and other experiments that drive towards success.
Utilize HubSpot and other digital marketing tools to create a 360-degree integrated marketing experience.
Identify opportunities for operational excellence (process improvement, better collaboration, etc.
We'd love to hear from you if you have:
~3+ years of digital or growth marketing experience in a fast-paced environment
~ A bachelor, master’s or bootcamp degree in digital or growth marketing.
~ Experience managing and executing paid digital marketing campaigns including LinkedIn ads, Google ads, and more.
~ Experience reporting and interpreting marketing campaign data and analytics
~ Knowledge of marketing performance analysis tools including experience setting up conversion tracking and results analysis (ex. Google Analytics 4, Google Search Console, SEMRush, etc.)
~ Experience in end to end B2B marketing (SaaS is ideal but not required)
~ Understanding of or experience with website projects, including SEO.
~ Understanding of or experience with marketing automation and growth processes
~ Outstanding attention to detail and project management skills.
~ A passion for always seeking to improve and learn new skills including staying on top of the latest trends in digital marketing and advertising
~ A growth-through-experimentation mindset

Nice to have:
Experience in B2C or B2B2C marketing
Experience with agile project management, and Asana
Experience with CRM and HubSpot
Experience in, or understanding of, the healthcare and/or employee benefits space
Please note that as we serve customers across Canada, bilingualism is essential for this position . You will be required to communicate, both verbally and by written, in French and English .
At Dialogue, your well-being is our priority
Taking care of others also means taking care of our team. We’ve got you covered
~ A fully funded benefits plan, including a wellness reimbursement program
~ Unlimited access to a variety of Dialogue’s programs for you and your immediate family
~4 weeks of vacation, 9 wellness days and 1 paid volunteer day
~ A hybrid work approach that involves 3 days per week in our beautiful Montreal or Toronto offices
~ Access to a custom learning program, including an allocated budget for continuous external training
~ Short and long-term incentive plans
~ An optional parental benefits program

About Dialogue
Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform????, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.
When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being. We’re firm believers that great people don’t settle on:
Impact
Community
Growth
Excellence
Feel like you can make a difference? Good news, we saved you a seat
Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact accessibility@dialogue.co .
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