Category Capabilities Manager, Beer

2 months ago

Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Description:
The Category Capabilities Manager is responsible for generating, leading, and managing Beer Category strategy across the country, working with our regional teams to implement, test, and evaluate various methods to grow and expand the Beer Category. This role includes developing and nurturing customer and internal cross-functional customer relationships, leading project teams, coaching and mentoring Labatt professionals with a continuous focus on personal and professional growth and development.

This role has full life-cycle responsibility from project ideation, to shopper research, to in-market relevancy - including identifying trends/opportunities, developing proposals with various research firms, pursuit assistance, delivery, team education and leadership, followed by performance evaluation.

Responsibilities:

- Instrumental in shaping Category Strategy
- Lead projects from ideation, to research, to execution
- Build various tools to enhance sales team efficiency
- Conduct macro and micro analysis of the beer market to ascertain consumer trends in the global brewing industry and in each segment, in order to identify category opportunities
- Lead regular Category strategy/training sessions with a variety of stakeholders
- Be a Category expert, advising internal and external customers on various threat factors and growth opportunities

Critical skills/experience:

- Post secondary education
- 3-5 years of experience (CPG industry preferred) in Category Management, Strategy, or in a consulting capacity
- Experience in strategy/business transformation, innovation ideation, evaluation, and adoption
- Completed Undergraduate degree in a Business/Management/Analytics or related field
- Experience working with large data sets, ability to find ‘the insight’ and interpret data in a way to uncover opportunities
- Strong senior/executive stakeholder management skills, exceptional emotional intelligence, ability to relate to a variety of personality types
- Superior written and verbal communication skills, including presentation and facilitation skills, strong attention to detail
- Structured problem solving and logical thinking skills

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

CONTACT US
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#LifeatLabatt

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