Dealer Marketing Manager

3 weeks ago


Ajax, Canada Volkswagen Group Canada Full time

**Dealer Marketing Manager (12 Month Contract)**
**-**
**VW 002343**

**Primary Location***: Canada-Ontario-Ajax

**Description**

**Drive your Career**

We love our cars, but it’s the people behind them who make them what they are. To market, sell, and service great cars, we need great people. That’s why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people. We know that the right people in the right positions can do incredible things, and we love making that happen.

**We are currently looking**
**for a**
**Dealer Marketing Manager (12-month contract)**
**a**
**t o**
**ur Corporate Offices in Ajax, ON**
- The role will be the main contact for 11 Area Managers, and 146 Dealers Including 6 DMA/Tier 3 for any Marketing, Advertising and Media related questions on Tier 2 &3. In addition, the Dealer Marketing Manager will support the VW Brand digital team with Shift Digital related projects (& 4 vendors - D2C, Dealer Inspire,SM360 and eDealer). Provide counsel and address any questions from the Area Managers and dealers for dealer advertising along with business planning. The person will also be responsible for providing comprehensive dealer reports on leads and marketing performance on a monthly basis.
- The role will manage the Dealer Digital Program that includes 146 Dealer Websites, Tier 3 Search Comprehensive Program, and we are working on Dealer Advertising and Media Mix Recommendations and Guidelines. We have a Dealer facing platform for Dealer Asset Manager as well as Ad Builder that needs to be managed (with the vendor Sesimi). Provide best practices and action plans to low performing dealerships working with Network Development for Digital Marketing activities. Manage Tier 3 Advertising development with Agency Partners and best practices for Retail Marketing for dealers working with Type 1 and Touche.

**This is a flex hybrid model, requiring 2 days in the Ajax office**

**Primary Responsibilities**:
**Dealer Marketing Support - Consult and educate**- Be the main contact for dealers on all Marketing, advertising and media channel mix with a heavy focus on digital-
- Educate Area Managers on best practices in Dealer Marketing to help drive the retail business for New Vehicle Sales**Dealer Marketing Support - Advertising and Media**- Working closely with Tier 1-2 Advertising and Media for all lines of business, complement and supplement with media recommendations for dealers in Tier 3 advertising and media.-
- Support the execution of go to market integrated campaigns for Retail campaigns.-
- Review all retail campaign communications for accuracy and clear consumer relevancy in journey.-
- Work in collaboration with Volkswagen Canada’s Marketing Agencies and Vendor partners for an integrated approach to retail go to market plans.-
- Develop Regional & time bound marketing programs and tactics to address real-time, in-year sales support needs-
- Responsible for Tier 3 search comprehensive program to ensure all objectives are met and key responsibilities are adhered to-
- Provide Area Managers and dealers with 3rd party data information for more relevant targeting-
- Recommend best channel mix that will increase leads through historic media performance**Dealer Marketing Support - Platforms and leads**- Support the dealer websites program with Shift Digital and supporting vendors D2C, SM360, Dealer Inspire, and eDealer-
- Contact person for all dealer enquiries on the dealer websites-
- Works with AOR to provide accurate website content (imagery and copy)-
- Ensures ideal consumer journey working with tools such as build & price, New Vehicle inventory, Used Vehicle inventory, lead forms, live scheduling for service appointments (Tier 1, 2 and 3 roles properly defined and adhered to)-
- Ensures proper lead flow from all other owned channels to dealer websites-
- Manages vwkreativ.ca - Dealer Asset Manager and Ad Builder for functionality and assets including uploading of Tier 1 & 2 media plans, and CRM communications calendar as well as future functionality like a potential Co-Op program (online tracking)-
- Manage relationship with Sesimi**Dealer Marketing Support - Reporting**- Responsible for collecting, compiling, analyzing, and interpreting information from all available sources of dealer advertising, media spend, website metrics, tier 3 search performance and leads-
- Sending monthly reports with key insights and recommendations, as well as on an ad hoc basis when needed**Qualifications**- Bachelor's Degree in Marketing, Digital Marketing, Commerce, Business Could or relevant work experience-
- Strong understanding of customer lifecycle marketing, segmentation, testing, and optimization strategies-
- Excellent communication, collaboration, and planning skills; demonstrated success in communicating ideas to various stakeholders-
- Prioritizes workload, managing multiple and often competing tasks, and meets deadlines for va


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