Director, Marketing Analytics and Insights

5 months ago

Toronto, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What’s in it for you as an employee of QFG?
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Hybrid and flexible work arrangements
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Director, Marketing Analytics & Insights. Could It Be You?
The Director of Analytics & Insights will be accountable for the enterprise customer analytics and insights function. This role will ensure data consistency, implement analytics best practices, and draw meaningful insights to inform business decisions and improve overall customer experiences and marketing effectiveness across the enterprise.

What’s it like working as Director, Marketing Analytics & Insights at Questrade?
Reporting to the Chief Marketing Officer, the Director of Analytics & Insights is a key member of the marketing leadership team and will lead all customer analytics and insights initiatives across the enterprise. This includes the development and execution of actionable customer insights, science-based quantitative process measurements, revenue opportunity identification and campaign effectiveness via advanced analytics frameworks and methodologies in a multi-LOB environment.

Need more details? Keep reading
- Overall Accountabilities:

- Manage a team of analysts effective in identifying patterns, trends, and correlations that can provide valuable insights into customer needs, behaviors, and preferences
- Define customer segmentation to bolster Questrade’s ability to tailor marketing campaigns, product offerings, and customer experiences to specific customer segments
- Leveraging data and analytics to optimize marketing campaigns, measure marketing effectiveness, and provide insights to improve marketing strategies.
- Create and manage key marketing reports and dashboards
- Accountable for a team who will track and analyze web analytics and funnel conversion data to gain insights into customer behaviours, website performance, and campaign effectiveness
- Lead the centre of excellence for advanced machine learning capabilities enterprise-wide, continually driving innovation and win-win value creation at scale
- Key contributor, along with other stakeholders, to provide input to QFG data management practices and analytics toolset environment
- Be an analytics advocate, foster collaboration with other analytics functions, drive data-driven decision making
- Management and Leadership Responsibilities:

- Lead, coach and develop data science leaders and analysts
- Manage and evaluate performance through regular communication, feedback and semi-annual reviews
- Address any performance or behavioural concerns as needed
- Responsible for all hiring and any terminations as required

So are YOU our next Director, Marketing Analytics & Insights? You are, if you have
- 8-10 years of progressive experience in a related field, with a minimum of 5 years at a senior level.
- Financial services, preferably investments, industry experience
- A keen interest and Knowledge of the markets
- At least 5 years of managing a team of direct reports
- Experience working with cross-functional teams
- Demonstrated ability to develop and lead a team of data science professionals.
- Excellent analytical skills - ability to re-orientate plans quickly given new information, and confidently make decisions
- Excellent communication, analytical skills, and ability to develop relationships with key internal and external contacts
- Master’s degree/diploma in STEM related field
- Innovative thinker with broad industry knowledge

Additional kudos if you have
- Familiarity with SAS, Julia and Python
- Data management concepts, ERD fluency

LI-MB1 #LI-Hybrid
Sounds like you? Click below to apply

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated w

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