Associate Director, Marketing Analytics

2 months ago

Toronto, Canada HelloFresh Full time

We're hiring a Marketing Analytics Associate Director to support our Growth Marketing team and own the analytical roadmap, reporting tools, and marketing optimization through in-depth analytical insights and experimentation. As the Marketing Analytics Associate Director, you will lead a best in class team of analytics experts and be a champion of a data-centric approach to our marketing operations. You will be working collaboratively with business intelligence, data science, product, and growth marketing teams to provide effective and valuable data solutions.

To succeed in this role, you must demonstrate a desire to constantly improve on existing techniques and processes and have a passion for driving results through analytical insights and storytelling. You will need to be effective in inspiring and developing analytical team members and working with all levels of stakeholders to drive action from learnings.

You will have the opportunity to dive into varied and interesting analytical challenges; including solving the challenges of marketing optimization, ROI, user behavior pre
- and post-purchase, as well as marketing channel effectiveness. You will steer the business questions at the heart of growth marketing strategy and tactics.

**You will**
- Provide leadership and professional development to a team of analysts focused on driving marketing performance through advanced analysis and strategic insights.
- Analyze complex business problems using large datasets from internal and external sources to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
- Develop and manage the analytics roadmap for the growth marketing organization, ensuring timely completion of analytically rigorous projects.
- Work closely with senior management to understand business problems, identify opportunities for analysis, present clear action plans, and influence stakeholders to help drive forward key initiatives.
- Drive forward innovative analysis approaches in order to solve some of the most challenging marketing data problems in the business.
- Play a key role in driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.
- Be the leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics and teaching foundational analysis skills.
- Actively support the marketing annual strategic planning process, from analysis to storytelling.

**You are**
- Results-oriented - You love transforming data into meaningful outcomes
- Gritty - When you encounter obstacles you find creative solutions
- Intellectually curious - You love to understand why things are the way they are, how things work, and challenge the status quo
- A team player - You favor team victories over individual success
- A structured problem solver - You possess strong organizational skills and consistently demonstrate a methodical approach to all your work
- Agile - You thrive in fast-paced and dynamic environments and are comfortable working autonomously
- A critical thinker - You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems

**You have**
- MSc / Bachelors in STEM, eg Computer Science, Data Science, Mathematics
- At least 7 years' experience deriving insights from data and influencing business strategy decisions
- At least 3 years' experience leading a technical team
- Expert level Python, SQL and a data visualization tool; experience in Databricks and Tableau are a plus
- A strong grasp of statistical concepts (e.g. regression, hypothesis testing, sample size determination etc)
- Practical experience building data visualizations that have intuitive UI and follow best practices
- Strong organizational skills, a sense of ownership and accountability, and the ability to lead projects with a team
- Excellent communication skills with the ability to tailor messages to different audiences, from technical teams to executives

**You'll get**
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or rea

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