Analyst, Marketing Analytics

7 months ago

Toronto, Canada Plusgrade Full time

Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.

**ABOUT THE ROLE**:
Reporting to the Director, Marketing Analytics & Insights, you'll support the Marketing Analytics & Insights team’s mandate of accelerated growth, actionable insights & business intelligence. You'll be responsible for:

- Conducting post-campaign analysis to understand effectiveness of marketing campaigns, providing recommendations for improvement, optimization and deployment of new tactics & strategies.
- Monitoring overall performance trends, driving insights around customer behaviour and key performance drivers.
- Profiling members & developing customer segmentations - driving insights around customer behaviour to foster a strong understanding of purchase drivers and member personas.
- Participating in special projects as required, with responsibilities including data gathering, bespoke analysis, and the presentation of results and recommendations to internal and external stakeholders.
- Analyzing storefront performance & monitoring the customer purchase journey to identify customer friction points and areas for improvement/optimization.
- Conducting AB testing experiments to evaluate the effectiveness of various product and UX features on storefront performance.
- Analyzing and interpreting AB test results to identify insights and trends that inform decision-making & help optimize storefront performance
- Providing actionable insights and recommendations to enhance product and UX features based on AB test results.
- Continuously monitoring industry trends and best practices in AB testing and ecommerce optimization to stay abreast of new methodologies and tools.
- Collaborating with stakeholders to implement recommended changes and track the impact on storefront performance.
- Utilizing data visualization and reporting tools (ie. Tableau) to create clear and concise reports on AB test results and recommendations.

**YOU ARE SOMEONE WITH**:

- Experience translating key business questions into well-structured analysis and presentations shared back to the business & partners.
- Significant experience analyzing and measuring marketing promotion performance.
- Strong analytical and problem-solving skills, with an ability to distill a large amount of data into actionable insights.
- Well-developed communication and interpersonal skills to work cross-functionally, including developed written and presentation skills.
- Ability to perform in a fast-paced environment where priorities change and need to be rebalanced.
- Understanding of customer segmentation and predictive analytics.
- Experience using SQL and Python to manipulate and analyze large and varied data sources
- Solid Visualization Tool experience. Tableau (or Qlikview/Microstrategy) experience is considered an asset.
- Experience using statistical analysis tools (e.g. SAS, R, Dataiku, Alteryx, SPSS, etc)
- Experience working with web analytics platforms (e.g. Google Analytics, Adobe Analytics, etc)
- Degree in Business, Economics, Mathematics or Statistics is an asset

**WHAT YOU’LL LOVE ABOUT US**:
\uD83C\uDFE6 RRSP/401(k) Matching

\uD83C\uDFE5 Comprehensive Health Plans

\uD83D\uDCC5 Flexible Paid Time Off

✈️ Travel Experience Credit

\uD83E\uDDD8 Annual Wellness Credit

\uD83E\uDD57 Team Events and Monthly Lunches

\uD83D\uDCBB Home Office/Commuter Credit

\uD83C\uDF05 Work From Anywhere Program

\uD83C\uDF7C Parental Leave Top Up

\uD83C\uDF0D Adventure Pass

**OUR PROCESS**:

- Recruiter Phone Interview
- Hiring Manager Interview
- Take-home Assessment or remote coding exercise (if applicable)
- Team Interview

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