Digital Marketing Strategist

16 hours ago


St Catharines, Canada Napier Enterprises Full time

Napier Outdoors is searching for a creative, data-driven Digital Marketing Strategist to add to our growing team. The Digital Marketing Strategist will be the key member executing all digital marketing initiatives. You will develop, implement, track and optimize digital campaigns across multiple platforms. Your growth mindset will shape our digital marketing strategy that supports our overarching business goals.

KEY RESPONSIBILITIES

Digital Marketing Strategies:

- Develop and implement creative digital marketing strategies
- Plan, manage and execute all digital advertising.
- Ongoing outreach to increase customer engagement and drive traffic to all digital mediums
- Measure and report performance of all digital marketing campaigns

Content Creation & Management:

- Execute the voice and tone of Napier’s brand message, ensuring consistent and accurate brand messaging throughout the market.
- Create product photography plans, conduct photoshoots and manage photography ambassadors
- Assist in content management and upkeep including brand and product guides, shared drives and content libraries

Social & Affiliate Programs:

- Create social media strategies to increase engagement, reach and impressions.
- Create and maintain content & editorial calendars
- Schedule relevant and engaging social posts
- Seek and obtain brand ambassadors and social influencers
- Co-branded contests: develop cross promotional campaigns with associated companies
- Analyze weekly campaign results and create monthly, reports showing account process

Marketplace Management:

- Manage product listings, brand stores, brand gating programs and marketplace resellers on Amazon and Walmart.
- Plan and execute marketplace promotions to maximize growth
- Perform in-depth competitor reviews to check activities with ad placement, keyword use, product listings and landing pages
- Execute and manage Amazon advertising strategies to achieve desired outcomes including driving product discovery and traffic to both product detail pages and branded pages, increase page ranking and generate revenue.

Website Development
- Manage all aspects of Napier’s websites including development and maintenance (WordPress & WooCommerce)
- Develop and implement SEO program
- Manage Napier’s dealer portal

EXPERIENCE & TALENTS
- 5+ years of digital marketing experience
- Experience using WordPress, WooCommerce, MailChimp,
- Knowledge in managing PPC campaigns, Amazon sponsored ads and Google AdWords
- Thorough understanding on how to execute digital marketing tactics to target consumers and drive conversion. Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
- Friendly attitude and passionate about digital marketing

About Napier Outdoors:

- **What We Do**_ : Napier Outdoors designs and distributes camping products in the outdoor and automotive industries
- **Our Culture**:_ A small but mighty team. We are hardworking, team focused, driven, fun, honest, entrepreneurial, and family-like

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- ST. CATHARINES, ON: reliably commute or plan to relocate before starting work (required)

Work Location: One location



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