Growth Category Strategist

2 weeks ago

St Catharines, Canada Napier Enterprises Full time

_Love product marketing? If you are a strategic thinker with a passion for driving growth and innovation in a consumer product environment, we invite you to apply._

**OPPORTUNITY DESCRIPTION**

Napier Outdoors is searching for an ambitious, sociable, and strategic-minded individual to join our growing team as a Growth Category Strategist. As the Growth Category Strategist, you will play a pivotal role in driving growth through our B2B channels by implementing marketing & sale initiatives, helping to expand our presence and market share. This role offers an exciting opportunity to work in the consumer product world within the outdoor and automotive industries. **Please note: This is a fully in-person position in our office in St. Catharines, On**

**WHAT YOU GET TO DO**
- **Category Optimization**: Develop and execute sales & marketing strategies to support growth within the client’s selling channels. Cultivate relationships and provide exceptional support to B2B clients and marketing partners such as Bass Pro, Best Buy, Costco etc.
- **Retail Marketing**:Develop client specific in-store marketing and merchandising programs to increase the sell-through rate. Collaborate closely with the marketing team to develop persuasive POP material that converts.
- **eCommerce Marketing Strategies**: Optimize Napier's brand exposure through the client's digital marketing initiatives such as eblasts, social media exposure, PPC advertisements etc.
- **Promotions**: Develop client specific promotional calendars and negotiate price discounts and exposure.
- **Product Listings & Launches**:Ensure clients represent the brand and products correctly by conducting website audits. Work with retailers to update product content. Assist in the development and implementation of new product launches.
- **Market Intelligence**: Stay informed about industry trends, competitor activities, and market development to identify opportunities for growth
- **Lead Generation**: Proactively identify and target new B2B sales opportunities through research, networking, and outreach to increase market penetration.
- **Category Growth**:Recruit new retailers to distribute products within the category. Prepare PPL’s, RFQ’s, client proposals, presentations, and other documentation. Negotiate terms and agreements. Launch products within the new retail channel.
- **Campaigns**:Develop cross-promotional campaigns with associated companies.
- **Reporting**:Create analytical reports such as product trending, channel penetration, market trends, competitor analysis etc.

**WHAT YOU NEED**
- Previous experience in sales or marketing, preferably in consumer goods
- Proven track record in driving market growth
- Strong interpersonal and communication skill, with the ability to articulate value propositions.
- Self-motivated, results-oriented, and able to thrive in a fast-past, entrepreneurial environment.
- Bachelor’s degree or Diploma in Business or marketing.

**WHO WE ARE**
- **What We Do**: Napier Outdoors designs and distributes innovative camping products in the outdoor and automotive industries. With a commitment to innovation and customer satisfaction, we have been the leader in truck and SUV Tents for more than 30 years, reshaping what it means to camp in your car.
- **Our Culture**: A small but mighty team. We are hardworking, team focused, driven, fun, honest, entrepreneurial, and family-like
- **Join Us**: We believe the journey is just as important as the destination. Join us in our mission to inspire adventurers to embrace the open road, providing them with the confidence to roam freely and camp wherever their vehicle takes them.

**Salary**: $60,000.00-$70,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care

Schedule:

- Day shift
- Monday to Friday
- No weekends

**Experience**:

- B2B sales: 5 years (preferred)

Ability to Commute:

- Saint Catharines, ON L2M 7P2 (required)

Work Location: In person

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