Social Media
3 days ago
Strategize, develop, create, edit and evaluate content, specifically visual static and video assets, to support Egale’s content strategy across various platforms and brands.
- Proactively make recommendations and enhancements to improve performance of social and marketing content.
- Work with the Communications team and internal departments to ensure the timely execution of effective digital content for marketing-communications activities.
- Write and edit copy for Egale’s newsletter and social channels, and ensure information is accurate, relevant, and timely, and adheres to brand guidelines.
- Review and edit content developed by internal and external partners for consistency of message and quality.
- Monitor performance and report on KPIs for campaigns and day-to-day content performance (e.g. post/reach engagement, audience, video views, and conversion rates, follows, among other metrics).
- Follow and track the use of social media by equivalent organizations and identify opportunities for cross-industry content promotion, as well as the sharing of lessons, opportunities, and best practices.
- Create and manage social media calendars that incorporate all of the organization’s brands, key audience segments and social media channels.
- Ensure content is aligned with brand’s voice, tone and persona, and that it complies with legal, copyright and user/client privacy requirements.
- Cultivate and maintain constructive relationships with peers in partner organizations.
- Cultivate and maintain constructive relationships with external vendors and agencies.
- Cultivate and maintain constructive relationships with the rest of the Communications team to identify opportunities for synergies and message amplification between owned, earned, and paid media initiatives.
- Develop and administer content asset catalogue.
- Identify new best practices and standards and contribute to the creation of new processes to exchange information with team members.
- Understand requirements and uphold overall compliance to digital policies, procedures, and brand guidelines, escalating as needed. *Knowledge, Abilities and Skills*
- Knowledge of equity, diversity, inclusion, and decolonization (EDID) principles, and a strong understanding of anti-racism and anti-oppression framework.
- A strong understanding of, and familiarity with, 2SLGBTQI communities
- Understanding of and interest in topics relating to the 2SLGBTQI communities is an asset.
- Experience working in non-profit and/or agency sectors.
- Able to visually represent a company using the existing voice and brand guidelines.
- Experience with Google Analytics, Adobe Creative Suites, and social media advertising across various platforms.
- Excellent communication skills, including written, verbal and electronic communications.
- A self-starter with the ability to problem solve and be versatile to quickly changing priorities. *Qualifications* *Education and Experience:
- Accessible building located along city bus route. - Five (5) minute walk to the subway. - Public parking available for $10/day (paid for by employee). - Accessible and gender-neutral washrooms (ground floor). - Low noise in the office, fluorescent lighting, option to book board rooms for quiet working or meeting spaces. - Scent free environment. *Remote:
- Laptop provided. *Additional Benefits:
**Job Types**: Full-time, Permanent
**Salary**: $56,650.00-$64,375.00 per year
**Benefits**:
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site gym
- Paid time off
- Vision care
- Work from home
Schedule:
- 8 hour shift
- Holidays
- Monday to Friday
- No weekends
Work Location: Hybrid remote in TORONTO, ON
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