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Social Media Manager

1 month ago

Toronto, Canada Tayrona Capital Full time

**Job Overview**
**Tayrona Capital Financial Group** is seeking a highly **skilled** and innovative **Social Media Manager **to join our dynamic team to enhance our brand presence in the **Ultra-luxury Hospitality**, **Financial & Investment**, and **Luxury Asset Management **industries. We are looking for a professional with a deep understanding of social media and its integration with high level management tools with a strategic mindset and a passion for leveraging social media impact.

As our **Social Media Manager** you will enhance our brand presence across multiple platforms, ensuring audience engagement and growth. You will have the responsibility to create meaningful content that connect with our key target, ensuring an innovative, professional, and creative-driven social media environment. Additionally, you will develop content strategies for a diverse range of formats, as well as the social media crisis protocol to promote accountability and trust.

**Key Responsibilities**
- **Develop Social Media Strategies**: Create comprehensive and robust social media strategies that align with our company’s goals and are adapted to the specific industries of our company.
- **Research Target Audiences**: Conduct thorough research to understand and consolidate a solid framework for a social media strategy tailored to the target audiences.
- **Content Creation and Curation**: Generate engaging content in various formats (text, images, videos, stories, reels, newsletters, articles, etc.) for multiple social media platforms, and curate relevant content from other sources.
- **Build a Content Calendar**: Develop a comprehensive content calendar using social media management tools to plan and schedule posts.
- **Engage with the Audience**: Interact with followers, respond to queries, and foster a sense of community around the brand.
- **Manage Social Media Accounts**: Diligently control and oversee all social media accounts, ensuring consistent and professional management.
- **Monitor and Analyse Performance**: Use analytics tools to monitor and evaluate the performance of social media campaigns, corporate mentions, and overall engagement.
- **Propose Impactful Strategies**: Continuously propose and implement strategies to enhance the impact of social media campaigns.
- **Develop Advertisements**: Create and manage social media advertisements to boost visibility and engagement.
- **Design Social Media Environment**: Utilise social media management tools (e.g., HubSpot, Hootsuite, Meta Business Suite) to design and maintain an effective social media environment, ensuring the connectivity of all the social media assets.
- **Establish a Crisis Protocol**: Develop and implement a social media crisis protocol to protect the brand’s reputation during adverse events.
- **Grow Social Reach**: Implement strategies to increase the company’s social media reach and follower base.
- **Stay Updated on Trends**: Keep up with the latest social media trends, tools, and best practices to ensure the company remains competitive and relevant.
- **Collaborate with Other Departments**: Work closely with marketing, sales, and customer service teams to ensure a cohesive brand message and strategy across all channels.
- **Evaluate and Analyse Mentions**: Regularly evaluate and analyse corporate mentions on the web and social networks to gauge public perception and engagement.
- **Social Media Verification**: Ensure that our social media assets comply with the verification requirements across the different platforms.
- **Collaboration**: Work closely with other departments to drive synergy and ensure effective cross-functional marketing and social media initiatives, also driving effective results in high priority additional tasks when needed.

**Minimum Requirements**
- Proven background or experience in social media management tools, communications, and strategy, ideally within luxury industries such as hospitality, real estate, finance, or luxury asset management.
- A Degree in Digital Marketing, Public Relations and other related for Social Media Management are a plus.
- Strong strategic thinking, creativity, and analytical skills; excellent written and verbal communication; proficiency in digital marketing, SEO, and social media platforms. Excellent English proficiency and willingness for international travel.
- Contract for Service commitment.

Join us as we elevate our brand's presence in the digital landscape

Pay: $21.84-$23.60 per hour

Expected hours: 37.5 per week

**Benefits**:

- Work from home

Schedule:

- Monday to Friday

**Experience**:

- Digital Marketing: 1 year (preferred)

**Language**:

- Spanish (preferred)

Work Location: Remote