Marketing Manager

4 weeks ago


Edmonton, Canada Carlson Construction Ltd. Full time

Carlson Construction, established in 1927, is a leading full-service commercial and industrial general contractor. Known for delivering remarkable construction experiences, Carlson specializes in a range of services, including Construction Management, General Contracting, Design-Build. The company prides itself on its legacy of quality, integrity, and commitment to service excellence, catering to a diverse array of project types across Western Canada.

**Job Summary**:
The Marketing Manager at Carlson Construction will lead the marketing initiatives that align with the company’s strategic objectives in the construction industry. This role demands an understanding of the construction sector, particularly in commercial, light industrial, institutional, tenant improvements, special projects, and multi-family residential construction.

**Key Responsibilities**:

- Develop and execute marketing strategies that effectively communicate Carlson Construction’s legacy, expertise, and service excellence in the construction industry.
- Collaborate closely with the leadership team to ensure marketing efforts are aligned with corporate goals and project deliverables.
- Lead marketing campaigns showcasing Carlson’s expertise, extensive project portfolio, and commitment to safety, quality, and environmental stewardship.
- Create and manage online and physical events, promotions, and digital marketing efforts, including the company’s website and social media platforms.
- Develop valuable content for the company’s online presence, editorial design and organizing the company’s publications.
- Utilize market research and customer insights to identify new market opportunities and areas for growth in Western Canada.
- Development of marketing materials, including brochures and presentations, ensuring they reflect Carlson’s commitment to innovation and excellence in construction.
- Collaborate on proposal development and submissions.
- Work in partnership with the Business Development team.
- Monitor progress and submit performance reports.
- Control marketing budgets and allocate resources amongst projects.
- Foster strong relationships with clients, industry partners, and the community, reflecting the company’s focus on building lasting connections and a collaborative work environment.

**Qualifications**:

- Proven minimum 5 years experience in marketing, preferably in the construction or related industries.
- Strategic thinker with a track record of developing successful marketing campaigns.
- Excellent communication and interpersonal skills, with an ability to engage effectively with a range of stakeholders.
- Ability to work collaboratively in a team-oriented environment.
- Degree or diploma in marketing, business, or a related field.

Compensation will be commensurate with experience.

**Application Process**:
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

We thank all applicants in advance for considering joining our team; however, only those selected for an interview will be contacted.

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- RRSP match
- Vision care

Schedule:

- Monday to Friday

Work Location: In person


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