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Marketing Manager

6 months ago

Edmonton, Canada Homes Alive Pets Full time

**Why Homes Alive Pets?**

This isn't your average pet store. You'll feel it when you walk through our door. It's more than beautifully-designed locations and friendly staff - it's a belief in a higher standard for pet care. Our stores are community hubs - somewhere to come and share an experience with your pet.

You'll immediately notice a refreshing shopping experience at Homes Alive because we take a brand-agnostic, knowledge-over-upselling approach. Rather than pushing a certain product or feeling pressured to meet sales quotas, our team's attention is solely focused on getting to know you and your pet and empowering you to make confident decisions.

**Our Mission is to add value to every life.** When we say every life, we include guests and their pets. Employees and co-workers. Brand reps and vendors. Even our communities.

There is life all around us, and it is our mission to add value qualitatively and quantitatively. In the qualitative sense, it is our mission to elevate every life as important and worthwhile. In the quantitative sense, and in the context of our business, it is also our mission to add value, discounts, and a fair balance of price and quality for our guests. This is how we will make a positive impact in our communities and world.

**Job Title**

Marketing Manager

**Direct Report**

VP, Marketing & Business Development

**Department**

Marketing

**Location**

5625 104 St NW Edmonton, AB T6H 2K1

**Summary**

We are seeking a highly skilled and motivated Marketing Manager to join our dynamic team. As a Marketing Manager, you will be responsible for developing and executing marketing strategies and omni-channel campaigns that drive brand awareness, engage customers, and increase sales. Your expertise in market research, digital marketing, and campaign management will be crucial to achieving customer loyalty and delight.

To be successful as a Marketing Manager, you should have an obsession for delighting customers and be results oriented. Additionally, you should possess excellent leadership abilities, creative thinking, and a passion for staying at the forefront of marketing trends and innovations.

**Qualifications & Skills**
- 5+ years work experience marketing or advertising.
- 2+ years work experience in project management.
- Experience in a fast-growing retail business is an asset.
- Outstanding written and verbal communication skills.
- Proficiency in developing e-commerce and omni-channel marketing strategies.
- Proficiency in Google Analytics is an asset.
- Demonstrated leadership skills with the ability to motivate and lead a team towards achieving common goals.
- Experience and proficiency in executing integrated marketing strategies, including:

- **Digital**: PPC, programmatic campaigns, content marketing, SEO, and social media.
- **Traditional**: Direct mailers, print, radio, and out of home.
- **Physical promotion assets**: store signage and in-store customer experiences.

**Core Competencies**
- **Leadership Competency**. Ability to effectively lead a team towards a common goal.
- **Advertising Competency.** Ability to craft compelling and innovative campaigns that resonate with target audiences, driving brand awareness and customer engagement.
- **Storytelling & Copy Writing Competency**. Ability to create persuasive and captivating written content that communicates brand messages.
- **Project Management.** Ability to ensure projects are delivered on time and within budget. This competency involves effective planning, communication, and risk-assessment.

**Behaviour**
- Assertive leadership traits with the ability lead a team towards a common goal.
- Analytical mindset with the ability to interpret data and derive actionable insights to optimize marketing performance.
- Excellent time management & organization
- Excellent attention to detail
- Excellent teamwork & collaborative abilities
- Excellent creative and brainstorming abilities
- Trustworthy & positive attitude

**Responsibilities**:

- **Team Leadership.** Lead, mentor, and motivate the marketing team, providing guidance, support, and opportunities for professional development.
- **Marketing Planning.** Develop and implement comprehensive marketing plans, encompassing both online and offline channels, to promote our products/services and enhance brand visibility.
- **Market Research.** Conduct market research to identify customer needs, market trends, and competitor insights, leveraging data to inform marketing strategies and decisions.
- **Assets Coordination**. Oversee and coordinate the creation of marketing collateral, including print materials, digital content, videos, and social media assets, ensuring brand consistency across all channels.
- **Marketing Metrics.** Monitor and analyze marketing performance metrics, preparing regular reports to assess the effectiveness of campaigns and making data-driven recommendations for improvement.
- **Intra-Company Collaboration**. Collaborate with cross-functional