Digital Communications Specialist

3 weeks ago

Richmond Hill, Canada City of Richmond Hill Full time

Posting Id- 1989- Department- Corporate and Financial Services- Division- Strategic Communications- Section- Communication Services- Job Grade- SEA35 Grade 06- Rate of Pay- $76,516.00 - $90,012.00 Annual- Job Type- Permanent Full Time- Employee Group- SEA- Replacement/New Position- Replacement- Posting Type- Internal and External- Posting Date- 03/20/2023- Application Deadline- 04/07/2023**Position Summary**:
This role offers the opportunity to work from home and/or the office as part of a hybrid work arrangement. In addition to a competitive salary and an opportunity to make a difference in a great community, we offer a comprehensive benefits package including paid vacation, defined benefit pension plan, health and dental benefits, employee and family assistance program, wellness program, training opportunities, local fitness membership and more.

**Key Duties and Responsibilities**:
**Digital Communication Planning and Implementation**
- Oversee the continued development of the City's website and manage relationships with external vendors and services in collaboration with IT
- Manage the day-to-day operations of the City’s website, including, but not limited to developing and posting content, approving content updates submitted by internal website contributors, managing the event calendar and homepage
- Develop, manage and update web forms in collaboration with Communications Advisors and IT
- Manage the City’s corporate social media channels on a daily basis to provide current and consistent messaging, respond to inquiries and engage with stakeholders
- Monitor City-related social media channels run by internal departments to ensure adherence to City standards and guidelines, and collaborate with internal clients to create content as required
- Manage the City's monthly community e-newsletter
- Monitor and post service-related messages (i.e. road closures, watermain breaks) as required
- Coordinate web and social media campaigns in collaboration with Communications Advisors and relevant departments
- Write, edit, proofread and post content for the website, intranet and social media channels and ensure adherence to standards and guidelines
- Analyze and produce reports on website and social media usage and statistics
- Identify, recommend and implement new social media platforms
- Assess social media content using analytical tools, and make recommendations to improve engagement
- Monitor issues management for news items relevant to the City
- Send daily media monitoring report newsletter to City staff as required

**Teamwork and exceptional customer service**
- Provide web and content management system training for content contributors
- Coordinate and lead the City’s social media and website contributor groups
- Review and update the City’s social media, intranet and web policies and procedures bi-annually or as required
- Serve as a communication representative on various City committees to ensure goals are aligned with the Corporate Strategy and Vision
- Attend City events as required to produce social media content, take photos, etc.
- Communicate with other municipalities to share information and for benchmarking
- Develop relationships with stakeholders and other government agencies to work on best practices and create succinct content
- Coordinate the creation of branding, layout and design for corporate projects and initiatives working collaboratively with the Design and Production team, Marketing and Advertising Advisor, Communications Advisors and departmental representatives
- Maintain site standards, style guide and writing guide
- Edit and create digital banners, produce quality videos, take and post professional-quality photographs
- Assist with managing, identifying gaps and coordinating updates for the City's digital photo and video library

**Education and Experience**:

- Degree in Communications, Marketing, Journalism or related discipline
- Post-Graduate education in Communications, Public Relations, or web/social media certification, considered an asset
- 3 year’s experience in a similar role

**Required Skill/Knowledge**:

- Proficient in Microsoft Office Suite, Adobe Suite, Google Analytics, content management systems, and various social media platforms (i.e. Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.)
- Experience managing a corporate website and professional social media accounts
- Digital marketing expertise, and current knowledge of social media platforms and website content management systems
- Experience in issues management, and a demonstrated understanding of how to identify current and emerging issues of significance to the corporation
- Experience using a DSLR camera and photo editing software (i.e. Photoshop and/or Lightroom)
- Experience filming and editing video would be an asset
- Ability to interact professionally with people in a digital capacity and experience handling digital customer service inquiries
- Highly developed problem solving skills

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