Marketing and Communications Specialist

2 weeks ago

Richmond Hill, Canada Yellow Brick House Full time

**_Marketing and Communications Specialist _**:

- _

Yellow Brick House is a non-profit charitable organization dedicated to providing services to women and children who have experienced violence and abuse. Yellow Brick House provides emergency shelter, crisis support line and community counselling and supportive services to abused women and their children in York Region. Services are provided within a supportive environment that facilitates empowerment to help women and their children rebuild their lives.

**POSITION OVERVIEW**
This role is responsible for developing marketing campaigns to achieve revenue goals, promoting the integration of awareness, advocacy, and fundraising. In this role, you will be responsible for all the activities related to marketing and communication.

**RESPONSIBILITIES**

**Branding**
- Approve all internal and external brand material ensuring compliance with the organization’s brand guidelines and AODA practices

**Marketing**
- Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
- Stay current on the latest marketing and design trends
- Create the development and distribution of Yellow Brick House’s marketing materials including the annual report, brochures, posters, flyers, impact reports, signature events material, holiday giving material and third-party events material support
- Write content, and design in constant contact monthly e-newsletters and press releases
- Support with the promotion and creation of fundraising and event marketing materials
- Coordinate videographers and photographers to capture videos and photos of Yellow Brick

House’s campaigns
- Write and produce compelling brand stories, capturing audience attention and raising brand awareness

**Public Relations**
- Develop and facilitate relationships with media sources to raise awareness around the issue of violence against women and children and of the work of Yellow Brick House and to strengthen community support
- Send out press releases and invite media to various events
- Write statements via social media or press releases for notable news and stories

**Communication**
- Write statements via social media or press releases for notable news and stories
- Communication scripts, letters to dignitaries
- General communication internal and external

**Social Media**
- Create engaging content and post on Facebook, LinkedIn, Twitter, and Instagram
- Manage social media pages including engaging with comments and posts, and responding to direct social media messages
- Research and develop new ways, such as contests and promotions, to attract new followers and grow social media presence
- Track monthly KPIs including growth and audience engagement to improve future marketing strategies and campaigns
- Maintain up-to-date knowledge of statistics and issues related to violence and abuse

**Website**
- Maintain and update the organization web site via WordPress
- Regularly update the career page, program pages and all other pages as required

Work closely with external vendors including hosting platform, website designer, and website translators
- Maintenance and Administration_:_
- Follow the duties and responsibilities specified under the Occupational Health & Safety Act

Sections 28
- Ensure adherence to established safety, quality, compliance, and housekeeping standards and participate in the continuous improvement process
- Attends mandatory and development training as required
- Read, understand, and follow agency policies and procedures
- _Engagement _
- Communicate fully and openly with supervision; keeping supervisor fully informed of relevant

Board and staff member information
- Active positive participation in regular team meetings
- Maintain a positive approach and a professional manner at all times
- Participates in internal/external committees as required
- Other duties as assigned

**PERFORMANCE MEASURES**
- Increase in website traffic
- Increase newsletter engagement
- Execute the digital marketing strategy meeting all required milestones
- Effective advertising and branding of Yellow Brick House
- Completion of event and community awareness metrics

**QUALIFICATIONS REQUIRED**
- Degree/Diploma preferably in marketing, communications, or design.
- 2 - 3 years of professional experience in marketing, communications, or fundraising
- Valid Driver’s license and confirmation of $1M liability insurance
- Some travel required to perform media events.
- Flexible to work some evenings and weekends as events require

**SKILLS REQUIRED**
- Familiar and comfortable with technology-assisted platforms, specifically Teams, Outlook,

Word, Excel, PowerPoint, Google Docs, and other standard platforms.
- Familiarity with WordPress or web design
- Experience using Canva, Spout and/or Adobe Creative Cloud
- Video production and editing are a definite asset
- Demonstrated knowledge and understanding of abuse/violence against wom

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