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Digital Marketing Specialist

5 months ago

Richmond Hill, Canada Ward & Uptigrove Human Resources Solutions Full time

**Digital Marketing Specialist**

Our client is looking for you to join their team as their Digital Marketing Specialist within York Region. They are looking for a specialist that can take their digital marketing programs to the next level. This includes:

- **Social media engagement;**:

- **Search ranking optimization; and**:

- **Enhancing the customer experience on their eCommerce platforms.**

Your Future Role:

- Conduct maintenance and update corporate and dealer websites and continuously identify opportunities for enhancements;
- Research and copywriting for corporate and dealer websites, blogs and social media channels;
- Source and create eCommerce product content that enhances the buyer experience;
- Manage SEO and SEM strategies;
- Contribute to UI development and UX optimization projects;
- Execute, monitor and report on PPC campaigns;
- Troubleshoot technical issues on websites as required;
- Report and analyze on KPIs for all digital channels;
- Attend occasional offsite meetings and industry conferences;
- Designing monthly flyers, annual catalogue and social media campaigns; and
- Other duties as assigned.

**Requirements**:

- University or College Degree in a field that includes marketing, communications or web design;
- A minimum of two years’ in related experience;
- Website management experience (HTML5, CSS, WordPress);
- Strong knowledge of SEO and SEM best practices;
- Familiarity with managing multiple social media channels;
- Experienced with managing and working with Hub Spot;
- Proficiency in MS Office and Adobe CC (InDesign, Photoshop, Dreamweaver, etc.);
- Experienced with Google tools (Analytics, Search Console, Ads, etc.);
- Excellent copywriting skills with a high attention to detail;
- Strong communication/interpersonal, customer service skills, problem solver and time management capabilities; and
- The ability to receive and incorporate feedback/input from individuals across all levels of the organization.

**Ward & Uptigrove HR Solutions**

**Attention: Lena Kamasinka**

**Benefits**:

- Vision care

Ability to commute/relocate:

- Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Application deadline: 2023-05-15