Marketing Coordinator

6 months ago

North York, Canada Canadian Down & Feather Company Inc. Full time

Canadian Down & Feather Company is looking for a hands-on **Marketing Coordinator **to execute, analyze, and optimize campaigns across a variety of digital and traditional channels.

Canadian Down & Feather Company is a Canadian manufacturer of down, feather, and down alternative bedding products. We are a digital-first company that endeavors to provide the best product and customer experience.

**E-Commerce Merchandising**:

- Run promotions throughout the year, including set-up, monitoring, take-down and post-promotion analysis.
- Create and optimize product pages and landing pages on our website as well as retailer websites.
- Re-merchandise website regularly based on seasonal, promotional, and other requirements. Make sure the customer sees the right products and information in the right place at the right time.
- Implement SEO best practices and monitor the impact of SEO initiatives.
- Assist with content creation, including photoshoot coordination, logistics, product preparation, and styling.
- Conduct subscriber and community management according to internal and regulatory standards.

**Affiliate Marketing**:

- Work in-platform and with 3rdparty partners to launch, monitor, and optimize PPC ads.

**Other Projects**:

- Assist in the planning and execution of a variety of other projects, including gifting, event planning, retail pop-ups, sponsorships, appearances, PR, and more.
- Assist in RFP or vendor selection processes for agency partners, photographers, videographers, developers, apps / software, etc.

**Reporting**:

- Retroactively compile and analyze historical data and incorporate insights into future strategies.
- Use heat mapping and customer journey mapping software, Google Analytics and other tools, as well as insights from the customer service team to paint a comprehensive picture of site and campaign performance.
- Track and capture the impact of changes, identify areas of concern, and monitor trends. Actively monitor traffic, bounce rates, conversion rates, cart abandonment, return rates, and more.
- Run split tests and report on findings.

**A successful Marketing Coordinator will need**:

- Strong track record of successful execution in a core or support business function other than marketing.
- Excellent visual and written communication skills and the ability to adapt tone and style to fit the brand.
- A meticulous attention to detail.
- Strong organizational skills to manage multiple priorities in a fast-paced environment.
- Aptitude for digital tools and learning new technology.
- Proficiency in a second language

**The Marketing Coordinator will be poised for growth after**:

- Gaining experience working in other departments including manufacturing, shipping, and customer service.
- Prioritizing working in-office whenever possible.
- Demonstrating an extensive understanding of the company, products, people, industry and competitive landscape.
- Demonstrating an understanding of, but irreverence toward traditionally accepted best practices and norms.
- Demonstrating critical and out-of-the-box thinking skills, curiosity, and open-mindedness.

**About CDFC**:

- We offer health care benefits and 24/7 access to our Employee Assistance Program
- We are a rapidly expanding company with room to grow We’ve been ranked as one of Canada’s fastest growing companies each year for the last 5 years. We value personal development and offer the opportunity to learn new things and follow your interests and curiosity.
- We are committed to consumer education and total transparency about our products and processes.
- We are committed to ethical sourcing, sustainability and social responsibility and strive for continuous improvement in these initiatives.
- We value creativity and fresh ideas. We offer a supportive, collaborative environment for testing new concepts and innovating.

**Job Types**: Full-time, Permanent

**Salary**: $50,000.00-$75,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Employee assistance program
- Extended health care
- On-site parking
- Store discount

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- North York, ON M3J 1Y6: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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