Paid Search

2 weeks ago

Burlington, Canada The Co-operators Full time

**Position Overview**:
**Company**:CGL

**Number of Positions**: 1

**Language**: This role operates in English.

**Work Model**:Hybrid

**Alternate Title**: n/a

**Additional Information**:
The work location for this role is flexible to the GTA.

**The Opportunity**:
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

As the Paid Search & Digital Analytics Consultant, you will lead the effectiveness of Co-operators’ paid search performance across multiple lines of business (70%) and collaborate on the delivery and evolution of performance marketing reporting (30%).

**How you will create impact**:

- Oversee and work closely with our agency partner to drive effectiveness and efficiencies in our paid search investments.
- Develop and own a paid search strategy and collaborate with the SEO Lead on a holistic search strategy.
- Assist marketing stakeholders across multiple lines of businesses in defining strategic objectives and budgets for paid search campaigns primarily on Google and Bing.
- Drive keyword research and consult in the development of ad copy and ad creative.
- Forecast expectations around conversion results (Ad Spend, CPC, CPL, CPA, Impression Share) and track against goals to ensure high ROI.
- Monitor tracking and performance using analytics tools from Google Analytics, Facebook, and Google Tag Manager to explain and share results.
- Identify and respond to campaign concerns proactively and organize support, troubleshoot, and resolve any issues.
- Work with our agency partner to conduct regular management and optimization of campaigns to identify opportunities to improve performance.
- Generate reports measuring against key KPIs and provide detailed, actionable insights and optimization recommendations.
- Communicate regularly with internal teams and our agency partner to report on campaign performance and budget allocations in collaboration with the Performance Marketing Consultant.
- Strive to continuously improve paid search performance through paid search audits, embracing experimentation, and staying current on industry trends and best practices.
- Partner with the Performance Marketing Consultant to assemble a monthly Marketing Performance Dashboard to report on paid search, paid social, display, and programmatic performance. Collaborate to elevate Dashboard sophistication for a complete picture of business impact and performance opportunities.

**How you will succeed**:

- You are a strategic, big picture thinker.
- You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.
- You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, test hypotheses, and proactively propose solutions.
- You are a data-informed decision maker, combining data stories with experience and intuition to chart the path forward.
- You have strong communication skills to clearly convey messages and explore diverse points of view.
- You build collaborative, trusting relationships and provide guidance to support the development of colleagues.

**To join our team**:

- You have 5+ years of paid search experience, including developing strategy, creating, managing, and optimizing campaigns and ads, and working with tools and technologies to measure and track effectiveness.
- You have working knowledge across other digital advertising channels - including paid social, display, and programmatic - a sound understanding of channel KPIs and metrics, and experience working in analytics platforms.
- You have working knowledge of SEO, with an understanding of how organic and paid search work cohesively.
- You have working knowledge of tagging and measuring behavioral and conversion events using tag management tools.
- You have a post-secondary degree in Marketing, Business, Commerce, or Information Technology.
- Nice to have: You are certified in Google Ads Search, Microsoft Ads Search, Google Ads Measurement, Google Analytics.

**What to expect**:
**What's in it for you?**:

- Training and development opportunities to grow your career.
- Flexible work options and paid time off to support your personal and family needs.
- A holisti

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