Manager, Digital Marketing

2 weeks ago

Burlington, Canada The Co-operators Full time

**Position Overview**:
**Company**:CGL

**Number of Positions**: 1

**Language**: This role operates in English.

**Work Model**:Hybrid

**Alternate Title**: n/a

**Additional Information**:
The work location for this role is flexible to Mississauga, Burlington, or Guelph.

**The Opportunity**:
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.

This role is responsible to oversee two key areas of focus: Performance Marketing and Digital Acquisition (via paid search, social, display, programmatic etc.) to ensure digital programs are effective in driving marketing and corporate objectives. The incumbent will have 3-4 direct reports: Consultants and Specialists.

**How you will create impact**:

- Manage and supervise media spend across all digital marketing channels (paid search, social, display, programmatic, affiliates, etc.) to optimize and recommend best digital channels for acquisition to drive business growth.
- Develop strategies and targets for the acquisition and adoption of digital assets, and perform an in-depth analysis to identify opportunities, build business cases and create competitive strategies.
- Collaborate with business partners to plan, design, implement and measure the performance of digital initiatives and to enhance the user experience, in order to achieve marketing and organizational objectives.
- Analyze, interpret, and share campaign results across digital channels for all lines of business to drive business growth and optimize media spend.
- Champion digital channel performance and use data and insights to identify and assess new growth or efficiency opportunities.
- Manage and enhance the marketing performance dashboard.

**How you will succeed**:

- Provide strategic direction and leadership to meet deliverables.
- Supervise and mentor Consultants and Specialists.
- Coach and develop team to take part in holistic strategy.
- Foster an agile culture to deliver on strategic objectives.
- Recruit and select top talent.
- Manage and reward performance.
- You foster innovation and continuous improvement with a focus on client experience.
- You stay well-informed of competitor activities and the ever-changing digital landscape in order to identify and recommend opportunities for improvement.

**To join our team**:

- 8-10 years of experience in Digital Marketing, Digital Acquisition and Performance Marketing.
- Strong people leadership experience is a pre-requisite.
- Strong understanding of digital channels, platforms, and digital tools for optimizing paid media across search, social, display, programmatic, and affiliates, etc.
- Excellent analytical skills to evaluate results, performance, and digital metrics across channels to recommend best solutions for action.
- Exceptional problem-solving skills that result in creative and unique solutions necessary to solve complex problems.
- Knowledge of evolving industry trends, best practices, and new avenues for digital acquisition and performance marketing.
- Strong ability to build trusting relationships and provide feedback to enable the successful development of the team.
- Facilitate the adoption of change and create a high-performance culture through alignment of team’s work with organizational goals.
- Successfully convey messages and demonstrate openness to exploring alternative points of view.
- Post-secondary degree in Digital Marketing, Marketing, Business, Information Technology or Commerce.

**What you need to know**:

- Strict confidentiality is required as a leader, with respect to sensitive matters and employees’ personal information.

**What’s in it for you?**:

- Training and development opportunities to grow your career.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
- Paid volunteer days to give back to your community.
- A comprehensive total rewards package, including competitive salary, bonus, pension, and benefits.

**Interested in applying?**:
Co-operators is focused on fostering an inclusive, equitable and accessible work environment and we encourage individuals from all identit

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