Digital Marketing Specialist

2 weeks ago


Burlington, Canada Islamic Relief Canada Full time

**Job Title**: Digital Marketing Specialist

**Location**: Burlington, ON

**Department**: Marketing

Essential Duties and Responsibilities:

- Vendor management of our Digital Marketing firm for all PPC campaigns, including search, display and video networks, to generate website traffic and revenue
- Managing communications between Marketing department and the vendors
- Analyze and utilize relevant tools (Google Analytics, AdWords, Crazy Egg etc.) to evaluate donor experience across multiple channels and donor touch points
- Working with other departments to gather information to market nationwide events
- Conduct competitive analysis and plan, execute, and measure conversion data to enhance organic ranking and drive traffic to the website
- Generate weekly dashboards and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid and organic search initiatives
- Conduct analytics to guide decisions on donor behaviour and audience journey
- Create new and updating existing web pages to reflect SEO trends

Qualifications and Competencies:

- Bachelor's Degree with experience/knowledge in marketing
- Knowledge of tools including Google Suite, Adobe Suite, Microsoft Suite, Wordpress
- 1 to 2 years of Search Marketing experience
- Detail-oriented with an analytical approach to achieving objectives
- Excellent written and oral communication skills, presentation skills, and analytical skills
- Strong skills in MS Excel and data management
- Previous experience working with Wordpress
- Ability to maintain a high level of attention to detail
- Excellent organizational skills to work independently and manage projects with many moving parts
- Motivated self-starter who is able to take both guidance and initiative
- Detail-oriented and committed to deadlines
- Bilingual/proficiency in French is an asset
- Eligible to work in Canada

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