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Ecommerce and Content Strategist

4 months ago

Edmonton, Canada United Sport & Cycle Full time

**eCommerce and Content Strategist - Permanent Full-time**

United Sport & Cycle’s Marketing Team is seeking a Full-Time eCommerce and Content Strategist who is passionate about their career and sports too

This person reports directly to the General Manager and will work alongside a Graphic Designer and a Social Media Coordinator/Content Creator.

As a member of the Marketing team, the eCommerce and Content Strategist is to lead and execute all growth efforts for our Shopify store; they will be responsible for managing and optimizing our online sales channels, enhancing user experience, and contributing significantly to our online presence.

The role is to improve our eCommerce experience and help customers connect to our great products and services. This is an opportunity to make an impact with an established brand and be part of an incredibly fun and engaging workplace.

**The Position**:
**UX (eCommerce)**
- Identifying problems on the website or within processes - researching, testing, and implementing fixes.
- Identifying new features, optimizations, etc. for the website that bring a better experience to customers - R&D, planning, implementation, and training new processes
- Creation, updating and managing of pages within theme
- Creating new product functionalities as requested.
- Creating new Shopify Flows for automations/procedures of new features.

**Content Strategy**
- Ensuring content is always adding value, up to date, optimized, and offering the best customer experience.
- Pinpointing key areas of the site that need to be updated for more clarity, to meet best practices, and best customer experience.
- Advising the team on best practices and seasonal strategies, providing guidance on the created content and implantation resulting in the overall best customer experience.
- Propose and create Blog ideas to assist with SEO.
- Working with the CMO and the buyers to gather, edit and create content that aligns with business priorities, campaigns, etc.
- Management of the Shopify category tags excel sheet that is used to create items, collections, filters, etc.
- Taking initiative to research industry strategies and incorporating suitable aspects of them into our organization; ensuring consistent structure and product tags are easily interpreted by incoming customers.

**Who YOU are**:

- An excellent communicator with the ability to develop and maintain effective back-end / front-end cohesion for the purpose of establishing a consistent United customer experience.
- Innovative developer and a natural problem solver with an awareness of emerging technology trends.
- Excited to champion an eCommerce site adhering to QA/QC standards emphasizing a reliable and error-free deployment.
- Able to relay and implement eCommerce best practices reporting on performance metrics and evaluating the success of new and established features.
- Able to work within a dynamic team atmosphere collaborating and providing guidance in developing ideas for website content and promotions.
- Able to support user experience updates related to promotions and activities.
- Experienced with Photoshop or Illustrator.
- Proficient in JavaScript (jQuery), HTML and CSS.
- Experience with Shopify (asset)
- Experience with Ruby (asset)
- You possess a post-secondary education in web design and development.
- You have a passion for sports and/or active living.
- You are looking to be a key member of a team; not just a ‘job’

**Who WE are**:
United Sport & Cycle has been a family-owned business for over 95 years, and we love what we do Our core purpose is to Create Amazing Memories - In the community, for our customers and with our Team - We have fun doing this every day We’re always looking for people to join Team United who are passionate, want to be part of a team, love the community they live in and strive for beyond expectations in their day to day

**What we offer**:

- Fun work environment
- Comprehensive training program
- Competitive wages
- An exciting, fast-paced environment.
- A comprehensive Benefit Plan for FT employees
- Significant opportunity for personal and professional development.
- Awesome staff discounts on everything in store, plus special Pro deals from our suppliers

United Sport & Cycle offers its employees a legendary team experience with a very inclusive team environment and excellent staff purchase program. A more casual dress code while maintaining a drive to be legendary. If you’re looking for a collaborative team environment, then United Sport & Cycle is the place for you.

**Job Types**: Full-time, Permanent

Pay: $21.00-$24.00 per hour

Additional pay:

- Overtime pay

**Benefits**:

- Casual dress
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- Weekends as needed

Application question(s):

- What is your