Marketing Manager
2 months ago
**Key Responsibilities**:
**Marketing and Lead Generation**
- **Campaign Development**: Plan, coordinate, and execute marketing campaigns to promote our large-format printing, display, and installation services across multiple channels.
- **Content Creation**: Create engaging content, such as blog posts, case studies, newsletters, and social media posts, that highlights our expertise and drives interest from potential clients.
- **Social Media Management**: Manage and grow the company’s social media presence, with a focus on attracting and converting leads.
- **Market Research**: Conduct research to identify new business opportunities, customer needs, and competitive trends, tailoring marketing efforts accordingly.
**Account Management Support**
- **Client Engagement**: Support account managers in maintaining strong client relationships by ensuring timely delivery of marketing materials and communication.
- **Project Updates**: Collaborate with the sales and production teams to provide clients with updates on ongoing projects, including printing, display, and installation timelines.
- **Customer Success Stories**: Work closely with clients to gather feedback and develop case studies or testimonials that showcase successful projects.
**Event and Brand Management**
- **Event Coordination**: Organize trade shows, open houses, and client events to showcase our products and services, emphasizing our full-service capabilities.
- **Brand Consistency**: Ensure all marketing materials align with the company’s branding and effectively communicate our value proposition.
- **Showcase Expertise**: Highlight completed installations and display projects through creative campaigns and visual storytelling.
**Performance Analytics**
- **Tracking and Reporting**: Monitor the effectiveness of marketing initiatives, including lead generation and client engagement efforts, providing actionable insights for improvement.
- **CRM Optimization**: Leverage CRM tools to track leads, manage campaigns, and streamline communication with clients.
**Qualifications**
- Proven experience in marketing management
- Strong knowledge of digital marketing strategies and tools
- Proficiency in e-commerce platforms and SEO techniques
- Familiarity with Google Analytics and Google AdWords
- Experience with Adobe Creative Suite and WordPress
- Ability to conduct market research and analyze data
- Strong budgeting and product management skills
Pay: $65,000.00-$85,000.00 per year
Additional pay:
- Bonus pay
- Commission pay
**Benefits**:
- Dental care
- Disability insurance
- Extended health care
- Life insurance
Schedule:
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 2 years (preferred)
**Language**:
- English (preferred)
Work Location: In person
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