Marketing Analyst

7 months ago

Aurora, Canada Bulk Barn Full time

About Us
Established in 1982, Bulk Barn is Canada's largest bulk food retailer with close to 300 stores and growing The key to our success is progressive thinking, detailed/ methodical planning and flawless execution by passionate people across our organization. We strive to foster a balanced and flexible culture that benefits both our customers and employees.

**Our Values**:

- High Standards
- Passionate
- Committed
- Exciting and Fun
- Supportive
- Customer Oriented

What We Offer
In addition to a competitive compensation program and employer-paid benefits, we also include:

- 32-hour flexible work-week program currently being tested
- Use of top-tier on-site fitness facility at our Corporate Head Office free of charge to employees

ABOUT THE ROLE
The Marketing Analyst will provide data driven recommendations to assist in the continuous improvement of marketing promotions through the various platforms used by the Marketing department. Through strong analytical support, innovative recommendations and insights, the Marketing Analyst will have a direct impact on maximizing store sales through marketing initiatives.

**Responsibilities**:

- Analyze implemented marketing measures and submit recommendations to leadership.
- Collect and analyze data (demographics, preferences, needs, and habits to identify potential markets and factors affecting strategic marketing) and submit recommendations to leadership.
- Conduct analysis to identify trends and gain insight on current areas of success and current areas that require improvement.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Provide consistent return of investment (ROI) reporting and metrics against clearly defined advertising campaign goals.
- Work closely with other business units/departments in order to better analyze the implementation process of marketing strategies.
- Act as key contributor to the Marketing Department by analyzing promotional data and make recommendations on how to increase sales, traffic and gross profit.
- Perform thorough report testing on assigned business projects.
- Responsible for weekly sales analysis reports (coupon redemption summary, flyer and instore specials).
- Responsible for the analysis of all Marketing activity and following completion report to next level management on project/program performance as well as provide recommendations on analysis findings.
- Any other ad hoc duties, as required.

Bulk Barn Foods Limited is an equal opportunity employer that values diversity in the workplace. Accommodation is available in accordance with the AODA, if requested.

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