Digital & Channel Marketing Specialist - Recruitment

6 months ago

Toronto, Canada Lifemark Health Group Full time

**Digital & Channel Marketing Specialist - Recruitment**

**Location**: 243 Consumers Rd, North York, ON (Hybrid) 4 days in office

**Do you want a chance to make an impact in health care with high visibility?**

About Lifemark
Lifemark Health Group, Canada's largest and most comprehensive healthcare management organization is looking for a social-media savvy and results-focused recruitment Marketing Specialist to work alongside our supportive HR/Talent Leaders and National Team of Talent Advisors.

We are looking for an experienced digital and demand-generation marketer. As part of our in-house Talent Acquisition team, this role will interact with a number of teams, including, Operations, IT, Administration, vendors, job boards, managing a number of demand-gen pathways and leading initiatives to maximize conversions of talent communities into new hires to ensure our patients receive care, when they need it.

This role will live and breathe demand-gen, and is adept at using data to demonstrate progress, and inform activities that can drive continued success. You will manage a number of demand generation pathways while equally exploring new pathway opportunities. This will include creating activity and campaign calendars, working cross-functionally to implement, monitoring results and providing detailed reports on progress as well as analysis of all demand-gen pathway performance.

**Does this sound like you?**
- You’re a Digital Marketer at heart
- You can’t live without marketing automation / CRM, and love to try new technology that can improve your processes and result
- You track, measure and analyze everything from top to bottom of the funnel, test to know what’s working and what’s not, and jump in to try new tactics, fail and lear
- You’ve had a career in Recruiting, Human Resources, Marketing or Advertising, and now you’re ready to become a Recruitment Marketer

We’d love to have a conversation with you if you’re interested in learning more about us

**ABOUT THE JOB**:
**Demand Generation**
- You practice inbound marketing and SEO, and can get your content found when and where people are searching
- Contribute to an annual demand generation plan, working closely with the Senior Manager, Talent Acquisition and Senior Director Talent and Employee Exeprience.
- Manages a number of existing demand-generation pathways to review performance, optimize conversion and collaborate with multiple stakeholders to ensure ongoing success and opportunity identification
- Collaborates with Operations and Business Segment leads to measure success of demand-generation pathways, communicate with internal teams on its success, and identify further initiatives that aim to improve conversion
- Explores opportunities for new pathways and leads efforts to evaluate value of channels including, directory listings, partnerships, community relationships, job boards, media, etc.

**Funnel Optimization**
- Develops and oversees a number of initiatives to drive increased activity across demand-generation pathways you own
- Identifies various opportunities to improve action and conversion along each funnel and leads short and long-term projects to explore requirements, estimated cost to acquisition
- Supports implementation of integrated campaigns

**Analytics & Reporting**:Ability to run reporting, metrics, and recruitment marketing analytics that facilitate the growth of talent pipelines.
- Oversees lead generation dashboard and develops a set of KPIs to regularly report on progress
- Creates and shares a dashboard with MOM, QOQ, YOY trends
- Assess and create mechanisms to track usage of system tools in support of demand gen efforts - e.g. linkedin recruiter, indeed, glassdoor, CRM, CMS, careers site, landing pages, etc.

**Preferred Qualifications/Experience**:

- A university or college degree preferably with a background in marketing and business
- 3+ years proven experience in a demand-generation or similar role with emphasis on meeting objectives and revenue targets
- Experience building a multitude of marketing and stakeholder reports such as dashboards, KPI reporting, trend analysis, channel performance. Expert knowledge of Excel required. Knowledge of BI tools and SQL queries or similar.
- Strong communicator - written and verbal - with experience conducting meetings, facilitating discussion, preparing and speaking to reports
- Highly organized and able to keep on task and self manage to ensure all deliverables are on time
- Strong ability to work collaboratively with a variety of stakeholders and lead a range of projects
- Experience working in a matrix organization

**Enable the team to win**:

- Campaign management, programs and events from strategy to execution that build brand awareness and generate qualified leads

**WHAT’S IN IT FOR YOU?**

Ownership and Influence:Impact:
- Make an impact in connecting health care for all Canadians.**THE LIFEMARK DIFFERENCE**

We care for your health and wellness:

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