Routes and Partnership Marketing Manager

7 months ago

Vancouver, Canada Flair Airlines Ltd. Full time

**Are you ready to take your career to new heights?**

**Job Title**:Routes and Partnership Marketing Manager

**Department**:Marketing

**Location**:Vancouver, BC

**Work Arrangement**:This role is primarily based in the Corporate Office with occasional work-from-home flexibility

**Position Overview**:
The **Routes and Partnership Marketing Manager** holds a pivotal role in the development and execution of marketing strategies aimed at optimizing Flair Airlines' route network's performance and enhancing partnerships with key stakeholders. This position requires a combination of creative and strategic thinking to effectively manage multiple projects across Flair’s route network, with a focus on driving awareness, customer engagement, and revenue generation for the Company routes and partnerships.

The role of the Routes and Partnership Marketing Manager will be to develop, coordinate, support, lead, and manage all execution needs for support of Flair route and destination marketing campaigns and initiatives including:

- ** Strategic Planning**:Develop and execute comprehensive marketing strategies for our route network and partnerships, aligning with overall business objectives. Strategizing the best marketing alternatives to attract our target audiences by creating and executing strategic and measurable plans to increase brand awareness of Flair and our destinations.

**Route Performance Optimization**:Partner with revenue planning & network team to analyze route performance data and market trends and identify growth opportunities, recommend adjustments to route marketing strategies and implement marketing initiatives to maximize route profitability.
- ** Partnership Development**:Collaborate with strategic partners, tourism boards, and other stakeholders to enhance and expand partnerships that drive mutual benefits. Management of relevant tourism and business partnership marketing campaigns to build strong visibility in partner markets.
- ** Campaign Management**:Lead the development and execution of integrated hyperlocal marketing campaigns for routes and partnerships across various channels, ensuring consistency with brand messaging and objectives.
- ** Market Research**:Stay abreast of industry trends, competitive landscapes, and market conditions to identify opportunities and challenges related to routes and partnerships.
- ** Cross-Functional Collaboration**:Work closely with internal teams to align marketing strategies with broader business goals and ensure a seamless customer experience.
- ** Budget Management**:Effectively manage the marketing budget for route and partnership initiatives, ensuring optimal allocation of resources.

**Qualifications & Requirements**:
**Education**:

- University degree in business, marketing, communication, public relations, or a related field

***
**Experience**:

- Possesses a minimum of 3 to 5 years of relevant experience in a comparable role involving the management of diverse portfolios.
- Demonstrates a robust portfolio of previous successful marketing campaigns.
- Experience working in an agency setting is viewed as a valuable asset.
- Proven track record in establishing and nurturing trusted and mutually beneficial relationships with a variety of internal and external business partners.
- Proven experience in understanding and leveraging global tourism trends and destination marketing strategies.

***
**Competencies**:

- Demonstrated passion for marketing and a strong aptitude for relationship building.
- Possesses a strategic mindset with the ability to analyze and act upon data effectively.
- Committed to innovation and creativity, while staying well-informed about industry trends.
- Excellent communication, presentation, and networking abilities.
- Exceptional interpersonal skills, enabling the establishment and maintenance of collaborative and trust-based relationships with both internal and external stakeholders, partners, and external communication agencies.

***

**Requirements**:

- Clear criminal record check and satisfactory references
- Must be legally eligible to work in Canada without restriction

**Why Join Flair Airlines**:
***
At Flair Airlines, we value our employees and provide a supportive and collaborative work environment that offers opportunities for growth and professional achievement. Additionally, we offer a comprehensive benefits package, **effective on your first day of employment**, which includes:

- Competitive compensation package including medical and dental benefits, both short and long-term disability coverage, life insurance, dependent life insurance, and an employee & family assistance program.
- Pension plan with matched contributions.
- Individualized performance bonuses based on achievements.
- Attractive referral incentive program.
- Access to our staff travel program, allowing employees and their travel companions unlimited travel access across the Flair network.

**How to Apply**:
If you’re ready to embark on

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