Marketing Manager, Cross Client Strategy

2 weeks ago

Waterloo, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Are you looking for an exciting and rewarding career with an employer who will play active role in your professional development? Do you have a passion for the end-client and creating marketing strategies that align business needs with impactful delivery to target audiences?

The Marketing Manager is responsible for developing client-focused, innovative and impactful marketing strategies for the Individual Insurance and Wealth business unit that deliver on business objectives. We are seeking a highly motivated strategic thinker who is enthusiastic about making a difference to our business using their innovative marketing experience.

You have superior interpersonal skills, organizational abilities, are analytically-minded and detail oriented. You have a sense of curiosity about clients, their behaviour, articulated and unarticulated needs, as well as about the larger business environment in which we operate. You contribute to the success of the Individual business unit by using the outcome of your curiosity - insights about our clients, advisors and the marketplace - to collaboratively manage the creation and delivery of measurable, strategic marketing activities in a test-and-learn agile environment.

**What will you do?**
- Strong leadership skills and proven experience managing team members
- Consult and proactively provide input into annual and quarterly marketing objectives and key result targets by providing ideas and marketing solutions that align current marketing approaches with our understanding of client and advisor needs and behaviour.
- Build and maintain relationships within Marketing and with key business partners to contribute to identifying client and business problems and root causes that marketing strategies can measurably address.
- Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media.
- Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures)
- Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
- Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.
- Report on program or campaign successes with relevant data, insights and benchmarks.
- Hold stakeholders (Marketing team and business partners) accountable to the agreed upon marketing plan including adherence to key messages and positioning and Sun Life brand standards.
- Think strategically, but be willing and able to roll up your sleeves to help implement integrated marketing programs from conception through to completion.

**What do you need to succeed?**
- Minimum of seven years progressive marketing experience with proven abilities in digital marketing
- University or college degree in Marketing, Business or Communications
- Strong partnering and influencing approach to build and maintain relationships within Marketing and with key business partners
- Experience developing effective marketing strategies that drive measurable results through creative marketing ideas and solutions based on client and advisor insight
- Ability to collaborate effectively within an interdependent environment
- Experience working in agile environment
- Experience with Lean continuous improvement discipline
- Knowledge of financial services industry, clients, products, services, distribution channels

**What’s in it for you?**
- Great Place to Work® Certified in Canada and the US - 2022
- Great Place to Work® award for Best Workplaces for #HybridWork
- 2022 Named “Best Places to Work” by Glassdoor - 2021
- Canada Award for Excellence for Mental Health at Work
- 2021 Flexible hybrid work model including in-country work-from-home if you prefer.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

**Salary Range**:
76,000/76 000 - 125,000/125 000

**Job Category**:
Marketing

**Posting End Date**:
12/05/2024

  • Avp Cross Client Marketing

    2 months ago

    Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Manager, Digital Marketing Strategy

    3 weeks ago

    Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Manager, Marketing and Communication Strategy

    2 months ago

    Waterloo, Canada University of Waterloo Full time

    Overview: **Term: 1 year** The Manager, Marketing & Communications Strategy is responsible for team leadership, operational oversight, and implementation of marketing and communications strategies in support of the University’s undergraduate recruitment goals. Accountable for planning, project managing, delivering, evaluating and reporting on the impact...

  • Marketing Manager

    2 weeks ago

    Waterloo, Canada Bioinformatics Solutions Full time

    We are currently seeking a qualified individual to take on the role of Marketing Manager. The **Marketing Manager** role presents an exciting opportunity to drive growth in a challenging and dynamic area of research. This individual will be a key contributor to the brand’s strategic business planning based on a deep understanding of the research, the end...

  • Digital Marketing Manager

    2 months ago

    Waterloo, Canada Condo Culture Inc. Full time

    **Job Title**:Digital Marketing Manager **Company**:Condo Culture Brokerage Inc **Location**:Waterloo / Remote **About Us** At Condo Culture, we approach the real estate business differently, progressively and with a desire to be the best. We leverage tech, intense specialization and a genuine passion for what we do by collaborating, learning and...

  • Manager, Marketing and Brand

    2 months ago

    Waterloo, Canada University of Waterloo Full time

    Overview: **Term: one year** As part of the Marketing and Strategic Initiatives (MSI) team, and in collaboration with University Relations (UR) and cross-campus colleagues, the Manager, Marketing and Brand will work closely with the Director, Marketing and Brand to develop and deliver several key priorities including: - Brand guidelines, tools, training...

  • Manager, Marketing and Brand

    4 hours ago

    Waterloo, Canada University of Waterloo Full time

    Overview: **Term: one year** As part of the Marketing and Strategic Initiatives (MSI) team, and in collaboration with University Relations (UR) and cross-campus colleagues, the Manager, Marketing and Brand will work closely with the Director, Marketing and Brand to develop and deliver several key priorities including: - Brand guidelines, tools, training...

  • Marketing Manager

    2 weeks ago

    Waterloo, Canada BIOINFORMATICS SOLUTIONS INC Full time

    **Overview**: Bioinformatics Solutions Inc (BSI) based in Waterloo. For over 20 years BSI has been one of the major driving forces for mass spectrometry data analysis. BSI is an AI-driven biotechnology company that is committed to advancing research by providing innovative proteomics solutions with machine learning and ground-breaking algorithms integrated...

  • Marketing Manager

    2 weeks ago

    Waterloo, Canada BIOINFORMATICS SOLUTIONS INC Full time

    **Overview**: Bioinformatics Solutions Inc (BSI) based in Waterloo. For over 20 years BSI has been one of the major driving forces for mass spectrometry data analysis. BSI is an AI-driven biotechnology company that is committed to advancing research by providing innovative proteomics solutions with machine learning and ground-breaking algorithms integrated...

  • Marketing Operations Manager

    1 week ago

    Waterloo, Canada BlackBerry Full time

    Worker Sub-Type: Regular **Job Description**: **Responsibilities**: - Conceptualize, execute, and effectively coordinate complex lead lifecycle workflows, working closely with operations, demand, and sales teams to deliver a coherent lifecycle strategy across the customer journey. - Identify, solution, and optimize operational processes with global...

  • Global Marketing Manager

    5 days ago

    Waterloo, Canada BIOINFORMATICS SOLUTIONS INC Full time

    We are currently seeking a qualified individual to take on the role of Global Marketing Manager. The **Global Marketing Manager** role presents an exciting opportunity to drive growth in a challenging and dynamic area of research. This individual will be a key contributor to the brand’s strategic business planning based on a deep understanding of the...

  • Global Marketing Manager

    2 weeks ago

    Waterloo, Canada Bioinformatics Solutions Full time

    Bioinformatics Solutions Inc (BSI) based in Waterloo. For over 20 years BSI has been one of the major driving forces for mass spectrometry data analysis. BSI is an AI-driven biotechnology company that is committed to advancing research by providing innovative proteomics solutions with machine learning and ground-breaking algorithms integrated into the latest...

  • Clients & Market Development Specialist

    2 weeks ago

    Waterloo, Canada GHD Full time

    **At GHD, we don’t just believe in the power of commitment, we live and breathe it every day. **That’s why we pledge to support and empower all of our people to make a positive impact when working hand in hand with our business to drive change. We'll help you accelerate your career and empower you with the right technology and training as you bring ideas...

  • Client Solutions Manager, Mid-market

    2 months ago

    Waterloo, Canada Gallagher Full time

    About Us: Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a...

  • Marketing Specialist

    2 days ago

    Waterloo, Canada eSentire Full time

    About eSentire eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation. The Role We are...

  • Marketing Manager

    4 weeks ago

    Waterloo, ON, Canada Xeim - Excellence in marketing Full time

    Part of Centaur Media PLC, Xeim exists to accelerate performance for marketers. The Xeim portfolio brings together some of the world’s leading marketing brands to deliver best practice business information, thought leadership and specialist consultancy. Xeim includes the brands Marketing Week, Festival of Marketing, Econsultancy, Oystercatchers, Creative...

  • Operations Manager, Integrated Marketing

    1 week ago

    Waterloo, Canada Definity Financial Corporation Full time

    Job ID : 7112 Category : Sales & Distribution Brand : Definity Regular/Temporary : Regular Fulltime/Parttime : Full Time Location : Waterloo, Canada Posting Range : $74,100 - $136,500 Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance...

  • Manager, Marketing Operations

    2 months ago

    Waterloo, Canada Carbon6 Full time

    **Who We Are** We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a...

  • Product Marketing Manager

    2 weeks ago

    Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Marketing Operations Manager, Imc New

    3 weeks ago

    Waterloo, Canada Definity Financial Corporation Full time

    Job ID : 7285 Category : Sales & Distribution Brand : Definity Regular/Temporary : Regular Fulltime/Parttime : Full Time Location : Waterloo, Canada Posting Range : $74,100 - $136,500 Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance...