Communications Business Partner
2 weeks ago
At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you’re part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us
Job Summary
The Communications Business Partner (CBP) is responsible for acting as a strategic resource for the client department’s Executives and Subject Matter Experts by serving as a communications advisor, planner, and developer. The incumbent builds and owns annual communications plans for the function, and also handles ad-hoc requests and special projects involving communications. The role identifies key annual communications objectives and develops communications strategies to achieve these goals. The position acts as a CN communication and brand advocate on behalf of CN’s Corporate Communications, at the assigned departments level, and organization-wide. The role acts as a significant contributor to initiatives that improve overall communications content and strategies, and increase communications channels adoption.
Main Responsibilities
Communications Plan Development
- Develop, coordinate, align and own communications plans for clients, including both internal and external audiences
- Ensure that modern, creative and effective communications campaigns are delivered on time, on budget with all approvals effectively managed including review and approval of Senior Manager
- Develop and write key messages to support clients’ communications
- Ensure message and tone alignment within the client’s organization (campaign to campaign) as well as among departments, ensuring that all communications stay true to CN’s strategic communications pillars
- Measure effectiveness of client’s communications and make recommendations for future campaigns based on results
Delivery of Tactics and Materials
- Collaborate with Corporate Communications specialists to define tactical and production plan once communications plans have been established
- Lead production of communications and supporting material that need to be achieved, and own the plan by driving its development, results, monitoring and measurement
- Manage other corporate communications projects in order to increase knowledge of CN’s business, departments and stakeholders
- Develop and oversee production timelines for creative campaigns, videos and project deliverables
People Management
- Demonstrate collaboration and leadership within Communications, CN functions and among support players
- Adhere to CN’s values in the context of cross-functional projects and high-level interaction among internal teams, external stakeholders, and collaborators
Brand Advocacy
- Act as a key representative of Corporate Communications and an advocate for the CN brand
- Educate and strive to uphold brand standards while taking decisions and making recommendations autonomously
Working Conditions
The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure and manage stress. The role may require frequent travel within the assigned territory (Western, Eastern, and Southern regions of CN’s network).
**Requirements**:
Experience
Communications
- Between 7 to 10 years of experience in a similar communications role
Education/Certification/Designation
- Bachelor’s Degree in Business Administration, Communications or equivalent
Competencies
- Inspire others with impactful communications and adapt to the audience
- Continuously display a customer centric attitude
- Strong project management
- Show initiative and empower others to raise CN’s collective game
- Influence by translating expertise into practical business outcomes
- Track metrics and be accountable
- Build and maintain an internal network to support a better overall work experience
- Fluently bilingual both written and verbal (English, French) *
- Any skills/attributes for these above would be considered as an asset
Technical Skills/Knowledge
- Strong business understanding of CN’s purpose and strategic priorities
- Copy writing, editing, proofing
- Experience in event planning considered an asset
About CN
CN is a world-class transportation leader and trade-enabler. Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year. As the only railroad connecting Canada’s Eastern and Western coasts with the Southern tip of the U.S. through a 19,500 m
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