Market Research Manager, Market Strategy and

6 months ago

Toronto, Canada Ipsos Zrt. Full time

**What makes this role important at Ipsos?**

As a Market Research Manager, you will work with clients to understand their business issues and execute custom research projects to meet their needs. You will manage multiple projects from start to finish, including designing research approaches with senior team members, liaising with partners in Research Operations to execute projects, analyzing data to generate insights, developing recommendations, and creating compelling presentations that help illuminate the human behaviors behind the data. The Market Research Manager will report to the Vice President and join a team of curious-minded researchers and client partners.

**What you can expect to be doing**:

- Understand and address business needs/issues of respective clients.
- Manage multiple survey-based market research projects at once, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all components of projects, and coaching junior staff to develop their project management and research skills.
- Design questionnaires and plan analyses.
- Analyze data and draw conclusions; prepare reports and presentations; make recommendations based on the insights that address the client’s business needs.
- Assist in proposal development with senior colleagues as needed.
- Manage overall project profitability.
- Maintain and strengthen client relationships through exceptional service and consultation.

**This might be the job for you if you have**:

- 5+ years relevant experience (supplier side market research preferred).
- Requires strong quantitative, research, analytical, interpersonal, and problem-solving skills.
- Ability to turn data into insights through analysis and storytelling.
- Ability to oversee and direct multiple projects.
- Must be self-motivated and entrepreneurial (i.e., ability to think independently).
- Intellectually curious with a desire to better understand the “why” behind the data.
- Works well in a team environment with senior and junior colleagues.
- Possess excellent oral and written communication skills, including the ability to review the work of others for grammar, formatting, and voice.
- Bachelor’s Degree required - market research, marketing, and/or business coursework/programs are an asset.

**What’s in it for you**:
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

**Commitment to Diversity**

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

LI-AA1

LI-Hybrid

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

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