Digital Marketing Manager

3 months ago

Toronto, Canada Think Research Corporation Full time

**The Company**

Think Research is an industry leader in delivering knowledge-based digital health software solutions. Our mission is to organize the world’s health knowledge so everyone gets the best care. We create cutting-edge, evidence-based healthcare technology solutions that support the clinical decision-making process, standardize care, and improve patient outcomes. For over a decade, our cloud-based, EMR-agnostic digital tools have empowered clinicians around the world and positively impacted millions of patients across the continuum of care - including primary physician care, acute care hospitals and surgical suites as well as community and seniors care. We are proud to serve as a trusted health system partner to a rapidly growing, global client base that spans five continents across more than 13,000 healthcare facilities, with a clinical audience of over 300,000 doctors, nurses and pharmacists. If you are looking to improve patient care and are passionate about technology — look no further.

**Why Us?**
- It's not every day that you have the chance to change the way your friends and family are cared for - Make an impact
- Be a part of the digital disruption happening in healthcare and do challenging, meaningful work
- We’re growing, and so will you with leaders who will support your development through mentorship and other opportunities
- Collaborative, creative, dynamic and flexible work environment, with a start-up spirit

**The Role**

As a Digital Marketing Manager at Think Research, you'll play a pivotal role in developing and implementing social media and content strategies to enhance brand presence, engage our audience, and drive business growth for MDBriefCase. You'll play a crucial role in managing social media platforms, creating captivating content, and analyzing performance metrics to continuously improve our online presence.

**Key Responsibilities**
- **Social Media Strategy**: Develop and execute a comprehensive B2B social media strategy (paid and organic) that aligns with the company's marketing and business objectives. Identify target audiences and post regularly on relevant social media platforms.
- **Content Calendar**: Develop and manage a content calendar to ensure consistent and timely posts. Monitor social media trends and adjust the content strategy accordingly.
- **Campaign Management**: Plan and execute campaigns to increase brand visibility and reach specific target audiences.
- **Analytics and Reporting**: Use analytics tools to track social media performance, measure KPIs, and generate actionable insights. Provide regular reports on campaign results and recommend improvements.
- **Social Listening**: Stay attuned to online conversations about the brand and industry. Address customer feedback, identify opportunities, and manage potential crises effectively.
- **Competitor Analysis**: Monitor competitor activities on social media and identify trends, opportunities, and areas for differentiation.
- **Paid Advertising**: Plan and manage digital advertising campaigns, including pay-per-click (PPC), display ads, and social media advertising. Monitor budgets, bid strategies, and ad performance.
- **Budget Management**: Manage and allocate the digital marketing budget effectively to maximize ROI.

**What You Will Bring**
- Strong attention to detail and accuracy.
- Content creation experience (copy & design).
- Campaign creation experience.
- Ability to craft succinct marketing copy about complex medical topics.
- Experience managing paid ad campaigns on Meta, Twitter, LinkedIn.

**Nice to Have**
- A solid understanding and familiarity with AI tool best practices.
- Familiarity with Adobe Design Suite

**The Interview Process**:

- 30 minute Virtual interview with Beth Blake (Lead, Talent Acquisition Specialist)
- A short take-home exercise to understand your writing style and approach
- 60 minute Virtual Interview with Andrea Lowe (Head of Content Marketing) and Jason Percy (VP of Marketing)
- 30-minute Virtual Interview with peer Marketing team members to meet the team and ask questions.
- Background check & Offer

Think Research and all subsidiaries are proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workplace, free of discrimination and harassment.

We provide equal employment opportunities (EEO) to all employees and applicants regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are committed to providing accommodations for people with disabilities. Should you require an accommodation, we would like to work with you to meet your needs.

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