Web Analytics Manager

6 months ago


Waterloo, Canada opentext Full time

**OPENTEXT - THE INFORMATION COMPANY**

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

**THE OPPORTUNITY**:
**YOU ARE GREAT AT**:

- Collecting, analyzing, and reporting on web data using a variety of analytics tools and technologies
- Identifying trends and patterns in web traffic and user behavior that are translated into actionable insights
- Developing and implementing analytics strategies to improve website performance and achieve marketing goals
- Working with the marketing team to understand their business needs and how analytics can be used to support those needs
- Creating and delivering presentations and reports to communicate analytics findings to stakeholders
- Staying up-to-date on the latest web analytics trends and technologies

**WHAT IT TAKES**:

- Bachelor's degree in Marketing, Business Administration, or a related field
- Highly proficient with Google Analytics 4 and Google Looker Studio
- Experience with A/B testing and conversion rate optimization
- Excellent analytical and problem-solving skills
- Ability to communicate complex technical information in a clear and concise manner
- Strong communication and presentation abilities
- Detail-oriented with the ability to handle multiple tasks and meet deadlines
- Knowledge of SEM Rush is a plus


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