Shopper Marketing Manager

5 months ago

Oakville, Canada PMA Canada Full time

About Peter Mielzynski Agencies LTD “PMA” and the Mission
- PMA Canada’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day, we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers._

Company Values

Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.

Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.

Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.

Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA

About the Shopper Marketing Manager Role

The Shopper Marketing Manager supports the strategic delivery of the WG&S budget / plan. The position is responsible for leading the development and execution of programs that range from turnkey channel initiatives to custom retailer-driven shopper activations that strategically align brand and retailer objectives and ideally uniquely differentiates the WG&S portfolio with retailers and shoppers.

This position requires strong project leadership skills to bring Distinct Brand Assets (DBA), objectives, concepts, and priorities to life in-market.

The position supports the delivery of the William, Grant & Son's (WG&S) Canadian retail vision and strategy. Develop insights and learnings to identify Category and Customer Marketing priorities; optimize the activation of our brand plans across the shopper path to purchase; through measurement and evaluation and create disruptive activation strategies for execution at the point of purchase and builds increased consumer desirability for WG&S brands.

Location

Hybrid - Oakville Office

Reports to: Sr. Marketing Director

Key Deliverables
- Support the delivery of the strategic brand imperatives (commercial guardrails) in the retail channel across Canada.
- Develop customer insights and strategy.
- Application of effective customer marketing levers across provincial retail customers.
- Deliver initiatives within key accounts that support both brand and commercial objectives, strategically prioritized by customer.
- Ruthlessly prioritize customer / brand opportunities to maximize ROI by brand.
- Evaluate effectiveness of retail activity against pre-agreed objectives.
- Drive greater efficiencies and best practice for the company.
- Develop cross-functional networks within key internal and external customers.
- Influence and work alongside senior marketing and commercial leads to co-ordinate timings, assets and delivery of activations.
- Build and maintain excellent internal and external cross-functional relationships.

Core Competencies
- Results Orientation: Hold an External Lens | Outcome NOT Activity Focused | Measure Results | Deliver Targets
- Strategic Awareness: Big Picture View | Balance Near & Long Term | Lateral Thinking | Link Activity to Imperatives
- Consumer Centricity: Target Consumer Understanding | Insight Application Overcome Consideration Barriers
- Commercial Acumen: Versed in MES | Understand BTL Levers | Effective Product Launches | Overcome Conversion Barriers
- Interpersonal Effectiveness: Effective Timely & Relevant 2 Way Communication | Persuasive | Stakeholder Engagement
- Judgment & Decision Making: Growth Mindset | Take Intelligent Risks | Learn from Outcomes | Risk Mitigation Actions

Behavioural Competency Requirements:

- Accountability
- Customer centricity
- Transparency
- Inspection of Expected results
- Ownership of the business
- No-blame fixing.

**Qualifications**:

- Post-secondary education in business or equivalent work experience
- Minimum 3 years trade marketing / customer marketing / commercial experience
- Previous CPG | Beverage Alcohol Industry Experience

Essential:

- Good understanding of customers and their operations
- Prior experience of retail trade / customer marketing, preferably within CPG. Beverage Alcohol category is desirable.
- Commercial / business planning
- Commercial acumen - understands impact of decisions on profitability.
- Strong communication skills (oral and written)
- Ability to be adaptable and prioritize effectively.
- Inter-personal effectiveness and ability to influence.
- Project and workflow management
- Organizational skills

Desirable:

- Strong, confident communicator with high personal impact
- Demonstrates professionalism, credibility, trust and resp

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