Bilingual Lead Development Specialist

3 months ago

Montréal QC, Canada SolidCAD Full time

**Who we are?**

SolidCAD is a leading provider of innovative technology solutions, empowering companies across industries such as architecture, engineering, construction, and manufacturing to embrace digital transformation. With expertise in CAD, CAM, BIM, cloud, data, and asset management systems, we help our clients solve their toughest industry challenges and drive success through cutting-edge technology and expert consulting.

**Position Summary**

We are seeking a Bilingual Lead Development Specialist (French & English) to join our dynamic team. In this role, you will be reporting to the Director of Marketing and will be responsible for building strong connections with potential clients and transforming marketing efforts into qualified leads. Collaborating closely with both the sales and marketing teams, you’ll play a critical role in nurturing prospects, managing the lead funnel, and driving pipeline growth. If you're passionate about business development and thrive on building meaningful relationships, this role is for you

**In this role, you will...**

Sales-Marketing Alignment:

- Work closely with the marketing team to design and execute strategies that generate and nurture high-quality leads.
- Ensure smooth transitions between marketing-driven lead generation and the sales team’s execution.

Lead Qualification & Outreach:

- Identify, qualify, and nurture inbound and outbound leads using prospecting tools and marketing insights to generate sales opportunities.
- Engage with leads through outreach, ensuring each prospect receives personalized and relevant communication.

Lead Funnel Management:

- Manage the lead handoff process between marketing and sales, optimizing CRM workflows for efficiency.
- Ensure a seamless and positive experience for prospects as they move through the funnel.

Event, Webinar & Campaign Support:

- Drive engagement and follow-up efforts after marketing events, webinars, and campaigns.
- Build relationships with attendees and convert them into qualified leads.

Account-Based Marketing (ABM):

- Partner with marketing to develop personalized outreach strategies for high-value accounts.
- Execute targeted campaigns using ZoomInfo and other tools to engage key decision-makers and drive conversions and qualified leads.

Cross-Functional Collaboration:

- Act as a liaison between sales, marketing, technical, and customer success teams.
- Provide feedback on campaign performance, lead quality, and market trends to improve overall strategy via reports and capturing through our CRM systems.

Market Research & Competitive Analysis:

- Stay up-to-date on market trends, competitor activities, and industry needs.
- Use insights to inform business development strategies and optimize outreach effectiveness.

CRM & Reporting:

- Maintain accurate lead records in the CRM (Salesforce/HubSpot), tracking all interactions, progress, and outcomes.
- Provide regular reports on key performance metrics, including lead quality, conversion rates, and pipeline growth.

Pipeline Development:

- Build and maintain a healthy lead pipeline by sourcing new prospects and nurturing relationships with potential clients across key industries.

**About you...**
- Experience: 3-5 years of experience in business development, sales, or marketing, with a focus on lead generation and pipeline management.
- Sales & Marketing Collaboration: Proven ability to work closely with marketing teams to optimize lead generation campaigns and lead handoff to sales.
- CRM & Automation Tools: Proficiency with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms such as ZoomInfo.
- Communication Skills: Bilingual proficiency (French & English) with excellent written and verbal communication skills.
- Analytical & Strategic Thinking: Strong ability to assess market trends, analyze lead quality, and drive business strategies.
- Industry Knowledge: Familiarity with industries such as Architecture, Engineering, Construction, and Manufacturing is a plus.
- Tech-Savvy: Comfortable using digital tools and platforms for lead development and outreach.
- Metrics-Driven: Experience tracking and reporting on KPIs such as conversion rates and pipeline growth.
- Adaptability: Ability to work independently, manage multiple tasks, and adapt to changing priorities.

**Bonus points**

Education: Bachelor’s degree in Business, Marketing, Sales, or a related field is a plus.

**Why choose us?**

At SolidCAD, you'll be part of a dynamic team that values innovation, collaboration, and growth. You'll have the opportunity to make a significant impact on our business development efforts while advancing your career in a bilingual role that is integral to our success.

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