Social Media Issues and Strategy Specialist

4 weeks ago

Victoria, Canada University of Victoria Full time

Organizational Unit- University of Victoria -> VP External Relations -> UVic Communications & Marketing- Location- University of Victoria - Victoria, BC V8W 2Y2 CA (Primary)- Posting Close Date- 21 May 2024- Please note that positions will close at 4 p.m. on the closing date.- FTE- 1.0- Salary Grade- $77,895.00 - $111,753.00- Additional Posting Information- N/A- Salary posted will be pro-rated based on FTE and achieved as per the collective agreement, if applicable.- Classification- ME 7- Employee Group:
- Management Excluded - Continuing- # of Hires Needed- 1- Category- Advertising/Marketing, Arts, Entertainment, and Media, Communications/Public Relations- About this OpportunityThe University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement.

**_* This position is eligible for a Hybrid Work Arrangement*_**

**The salary range for this position is**:
**Recruitment range: $77,895 - $97,243** maximum starting salary is determined through knowledge, experience and internal equity.

**Performance range: starting salary to max of $111,753** is available through annual performance increases.

**_An employee in this classification is excluded from the bargaining unit as defined in the Labour Relations Code_**
- Job Summary**Mandate**:
Reporting to the Associate Director, Communications and Public Affairs, the Social Media Issues and Strategy Specialist plays an integral role in UCAM’s mandate to protect UVic’s brand reputation and vision and to support the institution to achieve its strategic objectives. Through issues communications, social media strategy and content creation, they promote and protect UVic’s brand as one of Canada’s leading research-intensive universities. Their work raises UVic’s profile, protects its reputation and brand affinity and contributes to the success of institutional channels. The department ensures that UVic’s communications and marketing initiatives are aligned with the needs of the university’s most significant target audiences and focused on what makes UVic distinct.

**Objectives**:
The Social Media Issues and Strategy Specialist is responsible for co-leading the university’s social media issues response and social media channel strategy, and for identifying, researching and analyzing social media opportunities to protect and enhance the university’s reputation, in line with institutional positioning—regionally, nationally and internationally.

This position plays an integral role in issues communications by alerting the campus community during emergencies and in times of crisis and to protect the university, where possible, by anticipating issues that may threaten the university’s reputation. They provide guidance and develop strategies for appropriate responses across institutional social media channels that reach a variety of audiences - from students, staff and faculty, to donors, alumni, Indigenous and government partners.

Where issues arise without notice, this position helps to quickly assess the situation, compile information and facts, and ensure a consistent message is delivered to multiple audiences. They are also responsible for measuring the success of the university’s response to crises and for providing reports following key incidents, with a view to recommending ongoing improvements.

This position frequently works with: confidential or sensitive information that could be potentially detrimental to the university’s reputation; materials used to make decisions about employment conditions affecting unions, the faculty association and their memberships; and legal and financial details concerning the university’s governance and operations, including any liabilities. The related decisions could significantly affect the university’s relationship with key stakeholders, including campus constituents, government, external partners and funders.

As part of the university’s emergency response team, this position is required to work outside of regular business hours, as needed, when emergencies and issues of reputational concern arise.
- Job RequirementsBachelor’s degree in communications, advertising, marketing, public relations, journalism or relevant discipline, or an equivalent level of education training and experience.

**Minimum of 3 years of social media communications and marketing experience, including**:

- monitoring and responding to emergencies and reputational issues via social media
- developing and implementing institutional social media strategies, differentiated by audience and with measurable outcomes
- developing and implementing institutional social media campaigns to manage reputational issues
- tracking the success of digital media campaigns by measuring social media KPIs, Go

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