Comm o 18r

Posting Title- COMM O 18R - Digital Marketing and Social Media Specialist- Position Classification- Communications Officer R18- Union- GEU- Work Options- Location- Victoria, BC V9B 6X2 CA (Primary)- Salary Range- $62,255.85 - $70,557.73 annually- Close Date- 8/31/2023- Job Type- Regular Full Time- Temporary End Date- Ministry/Organization- BC Public Service -> Royal BC Museum- Ministry Branch / Division- Strategic Relations and Initiatives Division- Job Summary**CAREER OPPORTUNITY**
**Digital Marketing and Social Media Specialist**
**Strategic Relations and Initiatives Division**
**Marketing, Communications and Business Development Department**
**Full Time - Permanent**
**Communications Officer CO 18**
**Annual Salary Range: $62,255.85 - $70,557.73**

The Royal BC Museum (RBCM) was established in 1886, making it one of the oldest continually operating museums in Canada. Since its inception the museum has changed and evolved alongside the rest of the province. Today’s RBCM is committed to creating community connections, gathering spaces and educational programs, and to providing opportunities for critical thinking, self-reflection, and thought-provoking experiences to people across BC and around the world.

The archives were founded in 1894 and in 2003, both organizations joined together to become BC’s combined provincial museum and archives, with its purpose being to broaden the understanding about our province. We are passionate about inspiring curiosity and wonder, while sharing BC’s story with millions of visitors who walk through our doors and explore our website each year.

IMAX® Victoria is also part of the RBCM and provides incredible immersive cinematic experiences and work in tandem to deliver inspiring educational and entertaining experiences.

The RBCM, is updating not only the facilities and infrastructure, it is creating a new Collections and Research Building in Colwood, BC. It is an exciting time to join the museum team as we rethink and modernize our methods and processes, and welcome the perspectives and stories of all British Columbians.

The Marketing, Sales and Business Development department, within the Strategic Relations and Initiatives Division, conducts marketing, business development and sales, and consumer research to enhance the Royal BC Museum's profile in the community and with internal and external stakeholders and to increase attendance, awareness, understanding, support and participation in the Royal BC Museum’s programs, exhibitions, research initiatives, and archival and other merchandized services.

Under the general guidance of, and in consultation with, the Corporate Communications Manager and the Director of Marketing, Communications and Business Development, the Digital Marketing and Social Media Specialist responsible for creating and distributing relevant and consistent content to attract and engage target audiences, with the objective of driving profitable customer action. The position liaises with all members of the marketing team, the communications specialist, the digital team and external vendors, creating relationships and designing engaging programs to increase conversions to ticketed museum programs and raise awareness of the Royal BC Museum’s brand.

The objective of these activities is to increase revenues; increase awareness of the Royal BC Museum’s mandate and responsibilities as a Crown Corporation; increase awareness of its offerings to specific target audiences; and increase attendance to the museum and archives. The work may require liaising with the Royal BC Museum's Executive, other departments, the media and volunteers. The incumbent will possess an in-depth understanding of the Royal BC Museum's strategic priorities and program objectives and will use this knowledge to proactively carry out the duties of the position.

**An eligibility list may be established for future temporary and/or permanent vacancies.**
- Job Category- Communications