Vp, Demand Generation

4 months ago

Ottawa, Canada dominKnow Full time

**VP, Demand Generation**

**Why you?**

Are you looking to jump start your career with one of the fastest growing software companies in Canada and North America? Are you comfortable being surrounded by incredibly smart and driven people that challenge you to be better? If you're looking for rapid career growth and are inherently all of these things, read on. You might be a great fit for us

**The role**:
**Why join our team?**

With more than 25+ years in the business and our learner-centric approach to creating award winning software for content development and knowledge management, every team member really does make a difference.

At dominKnow, our professional and technical standards are high, but we do it in a comfortable fun work environment with flexible hours, a casual dress-code where there is a great work-life balance.

**What do we offer you?**

To maintain a positive culture/atmosphere at the office, we have competitive medical, dental, vision, paid time off and observed holidays. We also have free onsite parking and gym access. Casual dress, stocked kitchen, social areas support a collaborative environment. For those that are local, we support a hybrid working model based on trust and flexibility.

**What you will be doing**:

- Partner with executive leadership team and private equity Operating Partner to understand and set the marketing strategy with specific focus of building and running a predictable and scalable revenue engine
- Develop and manage the Demand Generation plan and operations across channels including campaigns, execution, and reporting & analysis
- Coordinate with Product and Sales teams to prioritize and develop integrated campaigns, determine best channels for each product/campaign/piece of content
- Enhance and manage the lead management process to improve pipeline growth and conversion, including management of market research team to identify target accounts and prospects
- Create and manage web properties in coordination with the design and development teams to optimize our owned web properties for inbound marketing lead generation and conversion
- Own the relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales
- Build and manage Marketing Team around best in class systems (CRM, list building, campaign tracking, content management, etc.) and processes
- Work with customer success and product development teams to collect customer insights to drive current and future marketing initiatives
- Compile, interpret, and report key metrics tied to company growth, sales execution, and marketing activities
- Drive company vision, messaging and brand consistency; instill a growth-minded culture
- Manage overall Marketing Operations including the marketing budget, demand gen technology, reporting, and dashboards to demonstrate revenue impact and ROI
- Other duties as assigned

**What you will bring**:

- Minimum of 5 years of marketing executive experience in B2B SaaS environments with a focus on digital marketing in a growth environment
- Expertise in building, managing, and leading a first-class business - must have a solid track record of delivering demand generation targets in a fast-paced environment
- Experience in launching new products to market and playing a key role in establishing product market fit
- Proven ability to use analytics to identify and prioritize high performing marketing channels
- Experience balancing between SEO and SEM to drive demonstrable ROI (revenue, online presence, etc.)
- Subject matter expertise and demonstrated competency in marketing automation solutions including CRM’s (e.g.: HubSpot/ Salesforce), list building (e.g.: ZoomInfo/ Discover.org), campaign automation, etc.
- Proven experience executing clearly defined long-term and short-term strategic marketing programs
- Exceptional communication skills for working closely with sales, support, customers, media / external partners, and executive management
- Strong bias for action
- An undergraduate business degree from a well-regarded university is required. An MBA is desirable.

**Job Types**: Full-time, Permanent

**Salary**: $100,000.00-$175,000.00 per year

**Benefits**:

- Dental care
- Flexible schedule
- Life insurance
- Paid time off
- Vision care

Supplemental pay types:

- Commission pay

**Experience**:

- Marketing: 5 years (preferred)

Work Location: Hybrid remote in Ottawa, ON K2M 0M3

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