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Demand Generation Marketing Manager

4 months ago

Vancouver, Canada E-xact Transactions Canada Ltd Full time

Job location is Remote

About Us

Exact Payments is a leading provider of embedded software payments, processing over 1bn transactions and 150bn+ in payment volume a year.

Exact is a private equity backed company headquartered in Scottsdale, Arizona and Vancouver, British Columbia with team members across North America.

About this Position

You’ll work closely with members of the Marketing and Sales teams and broader Exact Payments organization to develop demand generation strategies and tactics and see those through to fruition. You’ll test new channels as well as optimize and scale campaigns to enhance our brand and generate revenue for Exact Payments.

What will you be doing?
- Be responsible for MQLs, SQLs, and overall pipeline, while maintaining and cultivating a great brand for Exact Payments
- Diligently execute campaigns and manage projects which fill our sales pipeline
- Diligently measure the effect of marketing campaigns and channels to iterate on our growth strategies quickly
- Manage & support growth marketing & demand generation initiatives through digital marketing campaigns including SEM, SEO, online and social media marketing, and online content distribution.
- Proactively identify new channels and strategies that will drive business growth
- Work closely with Sales to optimize lead handoff and conversion

You have:

- 2-10 years (post-college) of experience in B2B marketing, preferably SaaS (nice to have: FinTech / Embedded Payments), with at least 2 years of demand generation experience
- At least one year of hands-on experience using Hubspot (or related Marketing Automation Tools and an interest in picking up Hubspot)
- Experience with integrated marketing campaigns to drive MQLs/SQLs/MQAs/Pipeline.
- Performance and metrics driven; as an analytical marketer, owning a number motivates you and you believe that measurement and iteration are keys to a successful marketing strategy
- Adaptability; fast-growing and ever-changing work environments excite you
- Has a background in increasing awareness, leads, and sales (MQLs, SQLs, Pipeline) through multiple digital marketing channels.
- Is experienced in SEO, SEM, social media, content marketing, and influencer marketing
- Has excellent communication skills, and an ability to quickly communicate the right message and paired with the right imagery to maximize impact.
- Are a habitual experimenter who likes to try out various ways to improve funnel metrics while using data to understand what is or isn't working and why.
- BS / BA degree required.

What We Offer

We are a team of passionate professionals working together to build a great company that’s impacting the universe. We value diversity, creativity, innovation, collaboration, integrity and respect and are looking for people who share these same values to join our growing team. We offer a comprehensive benefits program including:

- Medical: Comprehensive health plan through United Healthcare covering both the employee and family.
- Dental: PPO dental plan through Delta Dental, a leading carrier with national coverage.
- Vision: Vision plan through VSP covering annual eye exams as well as reimbursement for glasses and contact lenses.
- Life Insurance/AD&D: Company-paid Life Insurance as well as AD&D with coverage for 1x annual salary.
- Short-term & Long-term Disability: Company-paid short-term and long-term disability insurance.
- Medical & Dependent Care FSAs: Pre-tax Flexible Spending Accounts for out-of-pocket medical or dependent care expenses.
- Paid Time Off: In addition to federal holidays, we offer up to 15 days paid time off per calendar year.
- 401K: save for retirement with pre-tax contributions to a 401k plan.