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Demand Generation Manager
2 months ago
At Motorola Solutions, we're driven by a shared purpose – enhancing public safety and security through innovative technologies. Our mission is to empower first responders and enterprises with cutting-edge solutions that save lives and protect communities.
The Digital Recognition Network (DRN) is a dynamic internal startup within Motorola Solutions, specializing in license plate recognition (LPR) technology and data insights. DRN serves the financial services, automotive recovery, collections, and insurance markets, providing customers with the tools and data-driven insights necessary to make informed decisions and protect their financial interests.
We're seeking a seasoned Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing demand-generation strategies to drive leads and grow the sales pipeline across digital and traditional channels.
Key Responsibilities:
- Develop and execute integrated marketing campaigns across various channels, including email, social media, content marketing, PPC, SEO, and events.
- Analyze and report on campaign performance, providing actionable insights to optimize future initiatives.
- Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Stay up-to-date with industry trends and best practices in demand generation and digital marketing.
Requirements:
- 3+ years of experience in demand generation, digital marketing, or a similar role.
- Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Experience with ABM (Account-Based Marketing) strategies and tools a plus.
- Knowledge of SEO, PPC, and content marketing best practices.
- Certification in Google Ads, Salesforce, or similar platforms.
We offer a dynamic work environment, opportunities for professional growth, and a competitive compensation package. If you're a motivated and results-driven professional with a passion for digital marketing, we encourage you to apply.
