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Demand Generation Manager
3 months ago
We are here to make a significant impact in our space and want to do this with you We need you to optimize and maximize our digital efforts. It is our goal to be the best digital tool for the construction industry. This is an industry of great, smart, and capable people who love tools that they can rely on, and we are becoming that solution.When you become part of the SiteMax team, you will work directly with the top level of the company and be given the latitude to make decisions and create impact from your efforts. We need you to fill the top of the funnel and construct the conversion all the way down to new customers throughout North America.You will be responsible for developing and executing multi-channel marketing campaigns that drive pipeline growth and revenue for our products. This role requires a strategic thinker with a proven track record in demand generation, lead nurturing, and marketing automation.Key Responsibilities:Develop and execute demand generation strategies to drive qualified leads and sales opportunities.Create and manage integrated marketing campaigns across various channels, including email, social media, content marketing, PPC, SEO, and events.Collaborate with the sales team to ensure alignment on target accounts, messaging, and lead follow-up.Utilize marketing ai automation tools to build and optimize lead nurturing workflows.Analyze and report on campaign performance, making data-driven decisions to optimize results.Manage the demand generation budget and allocate resources effectively to maximize ROI.Conduct market research to identify trends, competitive landscape, and potential opportunities.Develop and maintain a content calendar to support demand generation efforts, working closely with content creators.Monitor and optimize the lead funnel, from initial contact through to conversion and handoff to sales.Stay up-to-date with industry best practices and emerging trends in demand generation and digital marketing.Requirements:Bachelor’s degree in Marketing, Business, Communications, or a related field.3-5 years of experience in demand generation, digital marketing, or a similar role.Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau).Excellent written and verbal communication skills.Ability to work collaboratively across teams and manage multiple projects simultaneously.Experience with ABM (Account-Based Marketing) strategies and tools is a plus.Knowledge of SEO, PPC, and content marketing best practices.Strong project management skills with attention to detail.Preferred Qualifications:Master’s degree in Marketing, Business Administration, or a related field.Experience in a SaaS or technology company.Familiarity with lead scoring and grading methodologies.Certification in Google Ads, HubSpot, or similar platforms.Demonstrated success in driving pipeline and revenue growth through demand generation efforts.Working Conditions:Full-time position with remote work flexibility.Occasional travel for industry events, conferences, or team meetings.Collaborative and fast-paced work environment.This job description can be adjusted based on the specific needs and goals of the company. The key is to outline the necessary skills, experience, and responsibilities to attract qualified candidates who can effectively drive demand and contribute to the company's growth.We are a group of high-functioning people working to crush it. We are into making something of ourselves and delivering value to our customers and shareholders. If you want a lax place to glide in and out of work and melt into the mediocrity of typical corporate BS culture, DO NOT APPLY to this posting :). We mean this respectfully; we refer to the corporate path of SiteMax as conquering the peaks of the hardest mountains, where all together we have to count on each other to make it during the climb in the harsh environment of SaaS. We want you; if you want this, you won’t be boredWhere are you going to work?In the heart of Yaletown Downtown Vancouver, with espresso and beer on tap. Or, take a home office day.About SiteMax SystemsSiteMax is a streamlined construction management SaaS, addressing the core challenges faced by thousands of contractors in the construction industry. We are a young, vibrant, and passionate group of business developers, engineers, and industry professionals, with a genuine connection to our product and customers. We maintain a vibrant culture driven by our work ethic, collaboration, support, innovation, and design, where you will be surrounded by individuals who can mentor you and create pathways for success. We develop our people and promote them within, so we will support your ambitions and motivations as you grow.SiteMax is an equal opportunity employer. We celebrate, support, and thrive on maintaining a diverse vibe and are committed to creating an inclusive environment for all employees.Check out this video About SiteMax: The Story of SiteMaxPlease apply if you are ready to make this a great opportunity as a development member of this team. Thank you
