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Demand Generation Manager

2 months ago

Vancouver, British Columbia, Canada Motorola Solutions Full time
Job Description

We are seeking a highly skilled Demand Generation Manager to drive business growth and revenue through effective lead generation strategies.

Key Responsibilities:
  • Develop and execute demand-generation campaigns across digital and traditional channels to drive leads and grow the sales pipeline.
  • Establish and nurture partnerships with national and state associations, media outlets, and subject matter experts to expand our reach and influence.
  • Create and manage integrated marketing campaigns across various channels, including email, social media, content marketing, PPC, SEO, and events.
  • Analyze and report on campaign performance, providing actionable insights to optimize future initiatives.
  • Enhance marketing funnels to improve conversion rates and drive revenue growth.
  • Collaborate closely with the sales team to align on goals, ensuring seamless execution and achievement of business objectives.
  • Manage assigned budgets effectively, ensuring resources are allocated efficiently to maximize impact.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of experience in demand generation, digital marketing, or a similar role.
  • Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau).
  • Experience with ABM (Account-Based Marketing) strategies and tools a plus.
  • Knowledge of SEO, PPC, and content marketing best practices.
  • Certification in Google Ads, Salesforce, or similar platforms.
What We Offer:
  • Competitive salary range: $90,000-95,000 per year.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.

Motorola Solutions is an Equal Opportunity Employer. We are committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.